Influencer & Culture Marketing Manager, UK&I

The Role:

We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs.

This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth.

Responsibilities:

• Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland
• Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience
• Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions
• Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact
• Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
• Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions
• Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights
• Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.

Requirements:

• Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI
• A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
• Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
• Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
• Results-driven, with a clear focus on achieving KPIs to drive business outcomes
• Bachelor's degree in Marketing, Business, or a related field