Lead Data Analyst EXTEND
Posted 6 hours 12 minutes ago by BBC Group and Public Services
This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either: the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You're broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis. We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our BBC Extend programme, please contact the BBC Extend team at . The BBC is fully committed to providing workplace adjustments to help eliminate barriers in the workplace that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place. If you'd like more information on BBC Extend, please visit the BBC Extend webpage.
PACKAGE DESCRIPTIONJob Reference: 22953
Band: E
Salary: Up to £70,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: This is a hybrid role, and the successful candidate will balance office working with home working, based in London.
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of the widest-read English language news website in the world; and the UK's largest distributor of British content.
ABOUT THE INTERNATIONAL NEWS DIVISIONBBC Studios' International News division produces world-leading content that shapes news delivery across platforms globally. With a focus on data-driven insights and customer engagement, the division is pivotal in defining the BBC's direct-to-consumer (D2C) strategy.
THE ROLEBBC Studios now have an exciting vacancy for a Lead Data Analyst within our award-winning International News division. This role is crucial for understanding customer behaviour and shaping the BBC's D2C strategy. The Lead Data Analyst will lead the development and implementation of a data and insights ecosystem, leveraging advanced analytics and proprietary tools to support all aspects of the acquisition and engagement funnel. The role also involves optimizing performance of product and marketing initiatives, building models to identify trends and patterns in customer behaviour, and collaborating with experimentation and data science teams to enhance overall marketing and product effectiveness.
Working within the Consumer Growth and Monetization team, the Lead Data Analyst will have a passion for data discovery, visualization, and a hunger to learn and work within the fields of product and marketing channel analytics. This is a brand-new area for the business, and you will have the chance to develop new KPIs and reporting to steer the 0-1 growth of the D2C business. Reporting to the Vice President of Measurement and Analytics, this role is a full-time hybrid working position based in London. The role may require travel to New York.
ESSENTIAL CRITERIA:
- Experience in a direct-to-consumer, subscription, or ecommerce business.
- Highly data literate with excellent skills in analyzing data using programmatic methods such as SQL, Python, and data analytics tools such as GA4, Adobe, or Piano.
- Deep understanding of the customer funnel, including acquisition, retention, and customer segmentation strategies.
- Proven experience in deriving value from data and presenting analysis to large groups and senior stakeholders. Experience with data visualization tools such as Tableau, Looker, or Power BI is highly desirable.
- Strong business acumen and the ability to communicate complex data-driven insights to non-technical stakeholders.
DESIRABLE CRITERIA:
- Expertise in advanced analytics, data mining, forecasting, and predictive analytics.
- Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.
- Experience with customer retention models, user cohorts, and lifetime value analysis.
- Strong understanding of the acquisition funnel and content engagement strategies.
- Collaborative, agile mindset with a passion for continuous improvement and innovation.
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities.
Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on
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- We offer a competitive salary package.
- Flexible 35-hour working week for work-life balance.
- 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
- Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid.
- A defined contribution pension scheme with employer contributions up to 10%; and life assurance (at 4 times annual salary), eligibility for discounted dental, health care, gym and much more through salary sacrifice.
- Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation.
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
DISCLAIMERThis job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.