Manager - Brand Comms and Campaigns

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

At M&G, our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Sitting within the Corporate Affairs and Brand function, this role supports the delivery of the Group brand strategy through brand activation campaigns and activities. Reporting to the Senior Manager - Activation, Comms and Creative, the role is responsible for the development, delivery management, and effectiveness of activities that build and amplify the M&G brand for the benefit of the businesses and support commercial growth.

The role holder is required to support the delivery of appropriate campaigns and ad-hoc activities that achieve the agreed brand building objectives and targets for both the Group and Life Business Unit target segments. The focus is on increasing awareness levels through consistent amplification of the brand positioning, coupled with the group narrative, executed through a core creative platform and agreed campaign objectives.

This role will also support the cost-effective delivery of brand awareness activities and look to build brand equity and impact, creating briefs for approval by their Senior Manager and the Group Head of Brand, to achieve both long-term brand and campaign objectives.

They will build close working relationships with the Brand Strategy, Management, and Planning team to ensure all activities fully support the Brand Strategy, are integrated with Life Marketing, achieve the right brand objectives, measure outcomes optimally, deploy brand assets consistently, and adhere to all brand processes.

Engagement with a broader internal audience to help increase awareness of the brand, highlight campaign launches, foster a brand champion mentality, and pride in our brand will be key. Membership of this team requires a strategic outlook, but also connection to the commercial objectives and marketing plans of the Life Business Marketing team. In addition, this role will help their Senior Manager and the Brand Planner and Strategy Support Manager in supporting the implementation of the new VI through the SBR programme.

Key accountabilities and responsibilities

• Supports the development and delivery of brand activation campaigns, communications, and activities that drive M&G brand awareness, salience, and engagement.
• Responsible for campaign planning, execution, and the agreement, measurement, and reporting of brand activation campaign metrics.
• Supports the development of campaign creative platforms and expression, and the creation and consistent use of distinctive campaign assets.
• Executes multiple integrated campaign activities across a range of B2C, B2B, and B2B2C channels.
• Supports the Senior Manager Activation, Comms and Creative in conversations with the Business Marketing teams.
• Works with Corporate Affairs and other Group functions to identify key brand activities.
• Provides measurement and reporting on individual campaigns to the Manager, Brand Evaluation and Reporting.
• Ensures media plans align with the broader media strategy.
• Creates individual campaign and channel briefs for the brand marketing/activation agency partner(s).
• Works across owned, paid, and earned media channel activities.
• Creates brand supporting 'always on' and campaign content for owned channels.
• Supports their Senior Manager with internal content to gain agreement for planned campaigns.
• Evaluates and prepares 'wrap up' reports for activities delivered.
• Supports the activation of sponsorship and partnership properties.

Requirements and Experience

• Significant experience in a Marketing role, preferably a Brand one, within a major Brand or Marketing function or agency.
• A proven track record in timely delivery, working to an agreed budget, and creation of effective briefs.
• A creative, resourceful marketer with good knowledge of delivery across a range of media and channels.
• Some experience of Sponsorship/Partnership activity development and delivery is preferred.
• A data-led outward facing marketer developing good instincts for great execution.
• A credible communicator with good stakeholder skills.
• A calm and energetic team member who encourages and supports other team members.
• Prepared to support activities that may not be part of their exact remit.
• An ability to remain resilient and deal with ambiguity and ongoing change.

Recruiter: Martyn Jack

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and employee-led networks. We welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: Company

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