Manager, Artist Growth Marketing

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe -and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond- we benefit from a unified global team with diverse and rich, cross-market experience.

About the role

The Manager, Artist Growth Marketing is responsible for driving the strategic development, execution, and management of innovative global marketing campaigns for a roster of artists. This role focuses on building long-term marketing strategies to grow fan engagement, expand audiences, and achieve successful product releases. The Manager will work collaboratively with A&R, Artist Management, Publicity, Advertising and other key teams to align creative and commercial goals.

As a key contributor to global campaigns, the Manager will oversee all marketing touchpoints-digital, social, and traditional-ensuring alignment with overarching objectives. This role demands a strong background in digital marketing, analytics, and audience engagement, with the ability to manage campaigns across time zones and markets effectively.

Role Responsibilities

Campaign Development and Execution

• Design and execute comprehensive global marketing campaigns that integrate digital, social media, influencer marketing, and traditional strategies tailored to each artist and release.
• Develop audience-led social media strategies to foster fanbase growth and engagement, leveraging insights, trends, and best practices.
• Define tone of voice, content, and branding for each artist, ensuring campaigns reflect the artist's vision and creative direction.
• Collaborate with international territory leads to localise and optimise marketing strategies for key markets.
• Act as the central communication hub between artists, managers, and internal teams to ensure seamless execution of marketing plans.

Artist Growth Marketing:

• Lead strategies to expand artist fanbases and strengthen audience connections through targeted digital advertising, content creation, and social media marketing.
• Utilize advanced audience insights and performance data to adapt campaigns, identify growth opportunities, and maximize engagement.
• Foster partnerships with external influencers, brands, and platforms to amplify artist reach and create meaningful fan interactions.
• Stay on top of emerging platforms and trends, integrating them into campaigns to maintain a competitive edge.

Data Analysis and Reporting:

• Monitor campaign performance and audience engagement metrics, delivering actionable insights to stakeholders.
• Optimize digital marketing spend based on data-driven results to ensure alignment with strategic goals.
• Generate regular reports on campaign milestones, audience growth, and ROI, keeping management and artist teams informed on progress and outcomes.
• The Manager, Artist Growth Marketing will be part of a UK-based team that works with Nettwerk's international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally
• Represent artist projects in domestic and international meetings, advocating for global alignment and consistency in marketing efforts.
• Work closely with international teams across multiple time zones, contributing to cohesive global marketing strategies.
• Proactively address challenges and roadblocks in campaigns, collaborating with internal staff to develop solutions.

Role Requirements

• 2-3 years of music marketing experience, with a strong emphasis on digital and social media marketing.
• Passion for music, pop culture, and emerging marketing trends.
• Proficiency in creative and video editing software
• Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
• Extensive experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
• Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
• Sense of urgency and responsiveness in managing tasks and challenges.

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.