Marketing & Communications Manager

The Marketing and Communications Manager will be responsible for the management, development and delivery of an innovative communications strategy for GMMH. The postholder will provide expert professional communications advice and support to GMMH managers and other colleagues across the Trust, including media handling issues on a wide range of highly complex and often highly sensitive and potentially contentious issues.

This role will also be responsible for managing robust and dynamic staff engagement mechanisms to support effective internal communications across the Trust. The post holder will work closely with the Workforce, Organisation Development, Quality and Research & Innovation Teams to ensure message and channel alignment in branding, attraction strategies and recruitment positioning.

The post holder will manage communications across a range of campaigns and initiatives to support staff engagement, external stakeholders and local communities.

The post holder will be responsible for effectively managing budgets, physical assets and other resources as required.

Main duties of the job

1. Inspire and motivate the communications team by setting a clear vision and strategic direction, fostering a collaborative and innovative work environment.
2. Manage and oversee internal and external communications, ensuring consistency and alignment with NHS and GMMH brand guidelines.
3. Develop and implement comprehensive marketing and communication plans to promote GMMH services and initiatives.
4. Manage the ongoing creation of engaging content for newsletters, social media, and other communication channels.
5. Oversee the performance management process, providing regular feedback, setting goals, and supporting professional development to ensure high standards are met.
6. Oversee the project management of events and programmes such as staff awards, learning events and launches/openings of services or buildings.

About us

Greater Manchester Mental Health (GMMH) Foundation Trust employs over 7000 members of staff, who deliver services from more than 160 locations.

We provide inpatient and community-based mental health care for people living in Bolton, the city of Manchester, Salford, Trafford and the borough of Wigan, and a wide range of specialist mental health and substance misuse services across Greater Manchester, the north west of England and beyond.

Greater Manchester is one of the world's most innovative, original and exciting places to live and work. From the beauty of the surrounding countryside to the heart of the vibrant inner city with great shopping, entertainment and dining options.

Our people enjoy their work, have opportunities to learn and develop their skills and are encouraged to generate new ideas that improve care for our service users.

Job responsibilities

Please see attached job description and person specification.

Person Specification Qualifications

• Educated to degree level in relevant subject and significant experience of working at a similar level in specialist area.
• Further training or significant experience in project management, public relations, leadership or management.

Experience

• Track record of managing a high performing communications team to deliver internal and external communications.
• Recent experience of working in or with the NHS.
• Experience of devising and executing successful internal and external communication and engagement plans.
• Experience of managing high profile, reputation management issues.
• Experience of crisis management, responding to emerging situations which may be distressing in nature.

Knowledge

• Have a clear understanding of all communication methods and channels, including new media.
• Demonstrate an advanced knowledge and in depth experience of using web-based content management systems.

Skills and abilities

• Evidence of success in a team management role.
• Ability to analyse and interpret information, pre-empt and evaluate issues, and recommend an appropriate course of action to address the issues.
• Demonstrated capabilities to manage team and own projects and make informed decisions in the absence of required information, working to tight and often changing timescales.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.