Marketing and Communications Manager

British Society for Rheumatology is a membership organisation that brings together expertise from across the rheumatology profession. We harness a wide variety of experience and skills to ensure we are supporting our members to the very best of our combined ability. Involving patients and carers at every step, we aim to ensure that physicians and clinicians are equipped to provide high-quality care.

As BSR's Marketing and Communications Manager, you will deliver impactful communications and data-driven marketing plans that support our mission and vision. You'll work with teams to build strategic marketing and communications plans and manage a tactical calendar of multi-channel activity, driving engagement with clinical guidance, the latest science and research, quality education programmes, professional events, and conferences.

You'll focus on promoting member benefits to boost recruitment and retention across the adult, paediatric and adolescent rheumatology community. And you'll help colleagues tell compelling stories of our work, celebrate the work of our members, showcase rheumatology as a career, and highlight the issues of most importance to our members.

You'll lead a talented team that manages the organisation's communications channels, digital marketing, content strategy, and our people-focused brand. Working closely with the Head of Marketing, Communications, and Membership, you'll play a key role in our data capability and insights, helping us to focus on impact-led activity. You'll also help colleagues gather feedback and intelligence about our members and audiences, enabling us to continually improve our member offering. This role requires a creative, pro-active, and impact-oriented marcomms professional who excels in both planning and hands-on execution.

Team Leadership and Development:

• Lead and coach a team responsible for content creation, digital marketing, and membership campaigns.
• Provide regular performance reviews and professional development opportunities for team members.

Marketing and Communications:

• Work with teams to develop tailored marketing activities to promote products and services.
• Track, analyse, and report on the successes/failures of our campaigns to aid understanding, efficiency, and improvement.
• Execute marketing campaigns across traditional, digital, and social media channels, plus experiential.
• Manage the society's website, overseeing content and performance, and work with an agency for any development needs.
• Create compelling messaging that resonates with key audiences, including prospective and current members and stakeholders.
• Oversee the creation of engagement-focused content across existing and emerging channels.
• Be a brand ambassador for BSR externally and a brand champion internally, managing tone of voice, editorial, and creative identity.
• Manage digital productivity tools and solutions to ensure good process and capacity tracking.

Membership Growth and Engagement:

• Execute digital-first membership acquisition strategies to expand the organisation's member base and retention programmes to encourage loyalty.
• Analyse membership trends and member feedback to improve member services, benefits, and offerings.
• Manage membership data and segmentation to ensure effective targeting and personalised communication with members.

Management and Impact:

• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Track the effectiveness of marketing campaigns and membership programs, adjusting strategies as needed to meet KPIs.
• Use analytics tools and member data to track the performance of marketing efforts and membership engagement.
• Experience in executing engagement-focused marketing and communications.
• Experience in membership engagement and recruitment.
• Experience in platform management (web, e-marketing, social media).
• Strong skills in data analytics, insight, and impact measurement.
• Excellent planning and project management skills.
• Ability to manage relationships internally and externally with stakeholders/suppliers at varying levels.
• Proven skills with digital tools, systems integrations, and automations.
• Working knowledge of AI for improvement.
• Leadership and team management experience, and the ability to coach staff to reach their potential.

• You need to have the right to work in the UK.

• Hybrid model, working in the London office and remotely.
• We ask you to send us a CV and cover letter. You can attach your CV to our portal and just copy your covering letter into the personal summary box.

BSR is committed to encouraging inclusion, equality, and diversity in our workforce. We are actively trying to increase the diversity of our staff team. We try to reduce as many barriers as we can for those with a disability. We know that everyone is an individual, so please always tell us what we can do to support you. We welcome approaches from individuals from underrepresented groups, including those from minoritised communities, and those with a disability, to better reflect the community we serve and help broaden our perspectives.