Marketing Apprentice London

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At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Who are we looking for?

We are looking for confident individuals with a positive outlook and a can-do attitude who are aspiring to build their experience and progress at M&G.

A successful candidate is someone who is self-motivated, capable of building and maintaining relationships, naturally curious, and works effectively as part of a team. A powerful desire to learn and a genuine interest in Marketing, Brand & Digital is essential.

The Role

We are looking for a highly motivated apprentice who is interested in working in Financial Services and wishes to pursue a career in Marketing.

Sat within the Asset Management side of the business, this role will be perfect for someone who is interested in learning the basics of marketing within a fast-paced Brand & Marketing function. The successful applicant will be exposed to various projects and will work closely with other teams within the business, helping to deliver against our Marketing & Business objectives.

What will you be doing?

The International Channel Marketing Apprentice will:

• Work with wider Marketing functions to ensure successful delivery of international campaigns and marketing activities (video production, budgeting, reporting, websites, social media).
• Reporting and analysis on KPIs to measure campaign results covering advertising, email marketing, videos, campaigns, social media, websites, Google Ads, and any relevant digital promotional activity associated with the channels.
• Update existing and create new materials to support campaigns, events or sales activity, working closely with the relevant teams.
• Draft and implement email campaigns to deliver top-quality digital communications to clients and the delivery of other digital initiatives like videos, landing pages, online brochures, etc.
• Support content dissemination across third-party distributors and social media profiles.
• Work closely with internal departments and external agencies to ensure deadlines are adhered to and processes are effectively followed.
• Work closely with the wider International Channel Marketing Team on the coordination, planning, and execution for global ad hoc projects.
• Update webpages for regulatory requirements, by collaborating with the Digital and Compliance teams.
• Manage the sign-off and maintenance of campaign assets via Aprimo, M&G's digital asset management platform.

• Develop and execute brand marketing campaigns across various channels, including email, social media, SEO, and display advertising.
• Manage and optimise brand advertising campaigns to maximise ROI and achieve KPIs.
• Manage the sign-off and maintenance of brand assets via Aprimo, M&G's digital asset management platform.
• Support with the analysis of brand campaign performance using Google Analytics, social media analytics tools, and other relevant platforms.
• Conduct market research to identify new opportunities and trends in brand, marketing, and partnership activity.
• Collaborate with the Content Team to create engaging and compelling content for brand.
• Prepare regular reports on brand marketing performance and insights to present findings to management.
• Stay up-to-date with the latest brand marketing trends and best practices.

• Ability to build good relationships internally and externally.
• Creative thinker and a passion for problem-solving. Confident and effective communicator (both written and verbal).
• Passionate about being in a work environment that embraces and values diversity.
• Ability to learn MS Office skills and planning tools, particularly Outlook, MS Excel, and Aprimo.
• Good organisation and prioritisation skills, with a keen attention to detail.

• Available to start the apprenticeship programme in September 2025.
• You must not be enrolled in another further education programme at the beginning of the programme.
• Be a UK citizen or have proof of your right to work in the UK.
• Living in England.
• Minimum of Grade 4 in GCSE English and Mathematics.
• Minimum of Grade C in Three A Levels or equivalent such as BTEC Nationals.

As a Marketing Apprentice with M&G, you will undertake the Multi Channel Marketer Level 3 Apprenticeship. The apprenticeship will be delivered through a blend of live online learning, pre-recorded lectures, and face-to-face inductions and masterclasses.

This is a fixed-term contract for 18-23 months upon which the business may decide to retain, subject to the Apprentice's performance, headcount, and available funding. If recruited into a permanent role, the individual will follow the career progression applicable to the specific role/department.

£26,000 per annum plus benefits.

As you may expect, our Apprenticeship roles are extremely popular and therefore we may need to close vacancies early if we receive a high level of applications.

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice, and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability, or long-term condition, we are looking to attract, promote, and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: