Marketing Director - Paramount Pictures

The Marketing Director will own the development and execution of first-class marketing strategies to support bold business growth by ensuring that Paramount Pictures reaches key audiences with innovative campaigns.

What will you be doing?

• Define and develop the PPUK's marketing strategy to support the achievement of the company's and territory's budget including the formulation of a successful B2C and B2B marketing campaign.
• Improve ancillary revenue through building targeted campaigns and identifying new ancillary and/or consumer product tie-ins where appropriate.
• Responsibility for day-to-day running of the marketing department, and management and motivation of a high-performing marketing team.
• Lead all stages of the creative development process to ensure that well-integrated, creatively distinct campaigns are produced.
• Drive innovation to creatively find new ways to reach each film's audience.
• Ensure that PPUK is utilizing all available technologies to reach our desired customer base for each theatrical release.
• Build and implement a brand strategy for each franchise to ensure the theatrical release potential is developed internally and externally.
• Use data and analytics to understand and report on consumer behaviour, to understand the consumer journey and to drive consumer awareness.
• Work closely with a variety of internal partners including MD, sales, finance, production, worldwide marketing and others in the region to optimise alliances, find opportunities and more efficiently run resources.
• Lead the media agencies with the Head of Marketing to plan promotional media campaigns, targeting specific media to achieve the best exposure.
• Approve the budget per release to successfully implement the campaign.
• Extensive liaison with the Studio leadership team in LA.

What are we looking for?

• Significant experience and a successful track record in developing highly creative, consumer-facing campaigns.
• Commercial focus.
• Exposure to senior management in a highly pressurised environment.
• Experience in the use of digital platforms (social media and online media) to reach audiences.
• Experience and understanding of how to creatively target and engage different audience generations.
• Ability to handle industry change to achieve positive business results.
• Expert people manager who develops an excelling and results-focused team.
• Excellent communication and partner management skills.
• Excellent presentation skills.
• Ability to influence at all levels and confidence to challenge appropriately.
• Excellent organisational ability to meet tight deadlines in a fast-paced and complex business.
• Experience in a US-based Media Company.
• Experience of mentoring and developing to an inspirational level.
• Passionate and interested in film, content and knowledge of popular culture.
• Forward-thinking, upbeat, confident, and a self-starter who thrives in a highly energised, driven environment and enjoys a hands-on role.
• High levels of personal and professional integrity and a strong work ethic.
• Proactive with a positive attitude.
• Bold, confident professional; approaches work with a friendly, approachable manner.
• Strong team spirit.
• Tenacious with a flexible approach to working hours.