Marketing Executive - B2B Events, FT Live
Posted 5 days 4 hours ago by ENGINEERINGUK
View more categories View less categories Sector Media and Publishing Role Executive Contract Type Permanent Hours Full Time
About Us
The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Role Overview
FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and efficiently implement FT Live's marketing strategy.
Key Responsibilities
Campaign Planning & Execution:
- Assisting with outbound marketing campaigns across a range of channels.
- Planning, coordinating and implementing effective 12-month marketing plans.
- Drafting and collaborating with the performance team on social plans for each event's organic and paid social media plans.
- Building and updating event microsites using the CMS.
- Delivering and keeping to event achievements.
- Designing and deploying compelling email campaigns.
Event Delivery Support:
- Share assets, delegate lists and event statistics with sponsors pre and post-event.
- Handle virtual and in-person event delivery from a marketing perspective.
Campaign Analysis & Reporting:
- Using data analytics to measure audience engagement and delegate acquisition.
- Conduct weekly campaign analysis and report on each campaign.
- Create internal and external post-event reports.
Required Experience/ Skills:
- 2 years of professional marketing experience preferably in events and or in a media organisation.
- A flexible, adaptable and organised approach to working in a fast-paced environment.
- An understanding of SEO and excellent copywriting skills.
- Strong organisation and time-management skills.
- Knowledge of how to review data and creative ideas to attract new audiences.
- Strong analytical skills and attention to detail.
What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices.
We've embraced a 50% hybrid working model (averaging two to three days onsite).
Accessibility
We are a disability confident employer and a Valuable 500 signatory.
Further Information
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.