Marketing Manager - UK

Posted 15 hours 44 minutes ago by StoneX

Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
Overview

Connecting clients to markets - and talent to opportunity.

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we're a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets - focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, The StoneX Group is made up of four segments that offer endless potential for progression and growth.

Business segment overview

Retail: Empower individual investors - and yourself - in the world of retail through a range of different financial products rooted in innovation and market intelligence. From FX and CFDs to precious metals, master an exciting world of wealth management tools.

Position purpose

Reporting to the VP - Regional Marketing, UK & Europe, you will manage and support in day-to-day marketing operations for StoneX's retail brand(s) in the UK - City Index, and any subsequent StoneX self-directed brands that exist, and execute on the UK marketing roadmap. This includes working with the Central Marketing functions, Sales & HNW teams and Product teams to plan, develop and implement marketing campaigns, website updates, product enhancements, platform updates & client communication plans.

Responsibilities

Primary Duties

  • Support in the management of City Index and UK websites and user journeys, including:
    • Work with the central Customer Experience team to update requirements in our JIRA task management system.
    • Organise backlogs to ensure items are delivered on time and according to requirements.
    • Document user journeys across any/all activities/campaigns including acquisition channels, retention campaigns, regulatory requirements.
    • Website content organisation, including site navigation and user experience.
    • SEO, working with internal and external SEO specialists to ensure website is optimised and SEO KPIs are met.
    • Deliver roadmap for A/B testing across website/user journeys and report to senior management.
  • Work alongside the UK & EU Marketing team to manage and update the marketing calendar daily with economic events, pricing/promotions activities, acquisition campaigns, product releases, website roadmap, compliance projects & other relevant commercial initiatives, delivering:
    • Updated marketing calendar with key activities and promotions.
    • Briefing content team for marketing assets and collateral aligned to a plan.
    • Ensure activities are aligned to objectives.
    • Ensure activities are leveraged across brands/regions/channels where possible/relevant.
  • Work closely with central Acquisition and CX teams to plan and execute acquisition campaigns and ensure the production of regular display ads.
  • Be a champion and key stakeholder for the City Index and UK sites.
  • Monitor regional competitor and industry trends and report monthly with recommendations for City Index and/or initiatives.
  • Develop a deep understanding of products, platforms and functionality across the UK region.
  • Work closely on regulatory roadmap in-region ensuring this is up to date and accurate, being the lead point of contact for compliance related projects/updates.
  • Review and analyse website and communications reporting recommended optimisation opportunities.
  • Compile and deliver weekly &/or monthly reports detailing the month's activity and performance against KPIs.
  • Liaise with cross-functional teams including client services and sales to identify opportunities to improve client experience and products.
  • Ensure all content is compliance approved.
  • Work with marketing and cross-functional teams to coordinate day-to-day activities that lead to the completion of projects and tasks.
  • Support UK Marketing efforts by scheduling and organising the creation of website content.
Qualifications

To land this role you will need:

  • Ecommerce related marketing experience at a similar level within digitally led organisations, preferably in the financial, trading, CFD/spread-betting, investing or online gambling sectors.
  • An understanding of the motivators of the target market.
  • Analytical skills and a data driven orientation.
  • Attention to detail.
  • Written skills - the ability to write accurate campaign briefs and where required campaign content.
  • Results driven/commercially orientated.
  • Intense customer focus.

What makes you stand out:

  • Proactive and goal orientated.
  • Ability to work to tight deadlines and to prioritise effectively.
  • Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization.
  • Experience of creating compelling campaign proposals and presenting at a senior level.
  • Commitment to continuous improvement and best practice.

Education / Certification Requirements:

  • Educated to degree level or equivalent.

Working environment:

  • Fixed term contract 9-12 months.
  • Hybrid (3 days in office per week).