Marketing Manager, Kids & Family

Marketing Manager, Kids & Family

Brands, Marketing and Audiences

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 26/02/2025

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

The Global Marketing Manager, Kids and Family will support the Growth Marketing and Brand Activation Director and the VP (job share) to nurture our Kids and Family brands and to maximise revenue opportunities for the B&L division. They will work collaboratively with key stakeholders from across the business.

The Global Marketing Manager will focus primarily on identifying and maximising revenue-generating initiatives on Kids and Family IP (such as Hey Duggee and Supertato), and they may also be required to support on other brands within the Growth Marketing and Brand Activation team. The role requires commercial capability across the marketing and sales channel mix: digital, retail and comms (owned, earned, shared, paid).

Key Responsibilities

Brand Growth and IP Development

• Input to and understand the Kids and Family brand growth plans, developing activations that drive commercial success.
• Collaborate closely with counterparts across all lines of business to deliver cross-functional activations that drive growth for our brands.
• Interpret and utilise data to inform decision-making in the development of brand activations.
• Develop assets to support internal and external stakeholders to bring our brands to life.
• Build strong relationships with the regional teams and support them in their activation of brand activity.
• Support the Growth Marketing and Brand Activation Director and the VPs in developing effective brand communications tools.
• Track competitor brand development, trends, and bring this external orientation into the team.

Brand Management

• Support the team in developing tools to clearly communicate the brand intent.
• Build audience segmentation and develop brand and marketing communication strategies.
• Act as key brand guardian across the business.
• Work with internal and external stakeholders to deliver against brand promise.
• Maintain and share key brand communication tools.
• Find new ways to build brands, staying abreast of consumer needs and trends.

Marketing - Delivery and Evaluation

• Understand the key revenue growth levers across the brand and collaborate with lines of business.
• Support the delivery of effective creative work that reflects brand guidelines.
• Write and input into briefs for campaigns and activations.
• Support the team in post activity reviews, ensuring that results and learnings are captured.
• Review collective campaign performance across their team.

Management, Relationships and Development

• Build strong relationships with peers in Editorial and Product teams.
• Maintain a positive and solutions-based attitude.
• Understand the BBC's Mission to inform, educate and entertain.
• Contribute to making the BBC a fantastic place to work.
• Follow the BBC's policies on diversity and inclusion.

WHAT DOES IT TAKE?

Key Criteria

• Experience within the Kids & Family genre in a media or similar environment.
• Managing and developing trade and consumer brands across the full mix.
• A creative mind to deliver impactful global brand campaigns.
• Solid understanding of the digital landscape.
• Innovating in digital and social media campaigns.
• Ability to manage self and others within a complex matrix environment.
• Understanding and knowledge of the broadcasting industry.
• Ability to build and maintain effective relationships.
• Ability to influence and persuade people.

LIFE AT BBC STUDIOS

We care about how we do things. Our values and behaviours are important to us. The BBC is committed to building a culturally diverse workforce and encourages applications from candidates from any background.

PACKAGE DESCRIPTIONS

Job Reference: 21570
Band: D
Salary: £50,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.

Location: Office Base is London (This is a hybrid role).

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• A competitive salary package
• Flexible 35-hour working week
• Parental leave for new parents
• 26 days holiday with the option to buy an extra 5 days
• A defined pension scheme and discounted health care
• Excellent career progression opportunities

NEXT STEPS

Thank you for your interest in this position. Due to the high volume of interest, we may need to close the application period earlier than anticipated.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities.