Marketing Officer

Employment Type: Full time Permanent, (35 hours per week)

Location: Hybrid United Kingdom (multiple locations) Edinburgh Belfast Cardiff Salford London. Mostly homeworking with regular attendance at the nearest Into Film office for meetings.

Team: Communications and Development

Seniority: Junior

• Closing: 8:00am, 7th Apr 2025 BST

About Into Film

Into Film is the UK's leading charity for film in education and the community. We provide screen industry careers information and advice, support young filmmakers, and bring the power of moving image storytelling into classroom teaching.

We run the annual Into Film Festival which enables more than 400,000 pupils to visit the cinema for free, and the Into Film Awards - the UK's leading showcase for young filmmaking talent.

The core Into Film programme is free for UK state schools, colleges and other youth settings, thanks to support from the BFI, awarding National Lottery good cause funding, and through other key funders including Cinema First and Northern Ireland Screen.

Our vision - Film enriches the life of every child and young person.

Our mission - To inspire and support young people to learn, and to realise their creative, cultural and career aspirations, through film and the moving image.

Into Film operates a hybrid working policy with offices in London, Cardiff, Belfast, Edinburgh, and Salford. We are open to flexible working models wherever the role allows, including working compressed hours. We also offer a range of staff benefits and perks which are detailed below.

Role Summary

The Marketing Officer role plays an integral part in the Marketing team, supporting the Marketing Coordinators to plan, execute, track and evaluate campaigns that promote the Into Film programme. The Marketing Officer leads on all marketing email communications.

Main Responsibilities:

1. Marketing lead on all Into Film email communications - management and scheduling of all email communications to Into Film database and external audiences; management of email communications calendar; management of Email Service Provider ('ESP') - Into Film currently uses Salesforce Marketing Cloud; maintaining the integrity of the email contact list; writing copy, building, segmenting and sending emails.
2. Support Marketing Coordinators on planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.
3. Lead on delivery and evaluation of specific marketing campaigns across the Into Film offer, when requested across the academic year.
4. Lead on Customer Relationship Management ('CRM') reporting - Into Film currently uses Salesforce - including setting up dashboards, creating effective reports, and working closely with the Product & Technology team to ensure the CRM is being used to its full potential; ensure work is driven towards meeting targets and achieves effective ROI.
5. Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
6. Responsible for rolling out best email practice across the organisation, supporting and training other colleagues on email and the ESP.
7. Ensure all emails are on-brand in both look and feel, and in tone of voice.
8. Ensure all email campaigns adhere to GDPR consent and data capture regulations.
9. Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.
10. Work with the Marketing Coordinators to implement, monitor and develop Into Film automated e-communications journeys to enhance marketing and customer service experiences for our audiences.
11. Manage printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on-brand and produced in an environmentally friendly way.
12. Any other reasonable duties assigned by Into Film.

General Responsibilities:

1. Commitment to quality internally and in all dealings with Into Film's stakeholders including teachers, children and young people, industry partners, funders, supporters, parents and carers, and members of the public.
2. Commitment and active participation in helping Into Film live its EEDI values and ethos through everything it does.
3. Contribute to long term planning to ensure growth in line with demand and resources.
4. Contribute to the regular monitoring and evaluation of Into Film's work.

Person Specification:

1. Experience of managing email campaigns for a variety of audiences, including drafting content, ESP management (ideally Salesforce Marketing Cloud), A/B testing and performance analysis.
2. A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it to inform ongoing activity.
3. Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRMs and ESPs.
4. Experience of using CRMs (ideally Salesforce) to segment audiences, create campaigns, target audiences and report on activity.
5. Experience of managing marketing and communications campaigns across owned, paid and earned channels.
6. Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
7. Experience of copywriting and producing content for a range of channels and audiences.
8. A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
9. Familiarity with the Microsoft Office 365 suite.
10. A love and knowledge of film.
11. All employees regularly working with children and member data are required to undertake and maintain enhanced DBS clearance (and/or Access NI check or Disclosure Scotland check, depending on working location), acquired at Into Film's expense; employment is dependent upon this.

Into Film employees enjoy the following benefits:

1. Annual Leave - 28 days (pro-rata), including 3 days to cover office closure between Christmas and New Year.
2. Additional long service holiday award - after 3 years at Into Film, staff are awarded one extra day of holiday for each additional year worked, with the total entitlement capped at 35 days.
3. Pension - matched up to 5% of salary (2% above statutory employer contribution).
4. Flexible working including compressed hours, job share etc. - all applications favourably considered, approval will be at the discretion of Into Film.
5. Enhanced parental/paternity/shared parental leave.
6. Support for professional qualifications - money towards courses and/or study days, if relevant to role.
7. Interest-free non-essential study loans.
8. Interest-free bike/scooter/travelcard loan.
9. Career break - up to 4 weeks unpaid leave, after 2 years' service (at managers' discretion).
10. Employee Assistance Programme (EAP) - 24/7 confidential wellbeing support, advice and guidance.
11. Wisdom health cover - including £75 annual eye care cover, as well as health insurance (non-contributory, apart from employee tax contribution).
12. BenefitHub portal - offering discounts on healthcare, wellbeing products, and lifestyle products and services.