Marketing Sciences - Senior Consultant

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Sector: Marketing, Advertising and PR
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time

Team Overview:
The Advance Insights and Marketing Science team estimate the value of marketing activities, be that a TV, Radio, Search, YouTube or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.

Role Overview:
The Senior Marketing Science Consultant is a senior member of the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution and other modelling approaches to clients. They will have a good understanding of the media and marketing industry.

Responsibilities:
Your day-to-day responsibilities will include:

• Managing and delivering marketing effectiveness projects, ensuring smooth delivery and high-quality standards
• Consulting and engaging with clients, ranging from understanding their needs, to project delivery and upselling solutions
• Ensuring all outputs are technically excellent and address all client questions
• Coaching, mentoring and line management of more junior team members
• Building relationships and collaborating with internal stakeholders across the agency and the group
• Contributing to the development of new solutions and analytical approaches
• Working with other senior team members to develop client new business proposals

Experience:
The ideal candidate will have:

• 4+ years delivering MMM and other marketing analytics projects
• Advanced understanding of Bayesian and linear regression approaches
• Significant experience in data and analysis and designing approaches to answer ad-hoc questions
• Good stakeholder and team management experience in a client-facing environment
• Experience working across multiple workstreams and projects

Skills:
The following skills are essential:

• Expert knowledge of MMM and other marketing effectiveness techniques
• Strong presenter with the ability to explain analytical techniques to a non-technical audience
• Excellent team player and role model
• Adept client, team and project management skills
• Coding skills in either R or Python would be an advantage
• Good Excel and PowerPoint skills

Attitude:
We are looking for a self-starter who is organised, collaborative, and commercially savvy.

Be Your Best:
We want everyone to make the most of the opportunity to shine and showcase your talents. Please discuss any specific requirements with your dedicated Talent Team member.

Diversity, Equity & Inclusion at OMG:
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.

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