Mid-Senior PPC Specialist

• Location: Parker Court, Knapp Lane, Cheltenham, GL50 3QJ (Hybrid or Office-Based)

Are you a results-driven PPC expert looking to take your career to the next level?

Do you want to work in an award-winning digital agency, managing paid media strategies for high-profile international clients like DAZN, National Star, The Spirit of Yorkshire, GB Group plc, Loqate, Creed, and Three Counties Showground?

At Factory Pattern, we specialise in UX-focused web design, development, and digital marketing. We help ecommerce and lead-generation businesses grow through data-driven PPC campaigns that deliver real ROI.

This is a career-defining opportunity to be part of a forward-thinking agency, working on exciting international brands while having the autonomy to shape our paid media strategies.

About the Role

As our Mid-Senior PPC Specialist, you'll take ownership of paid search and paid social campaigns, ensuring they drive results and outperform competitors. You'll work closely with our SEO, design, and development teams, optimising campaigns to boost conversions and revenue.

Key Responsibilities

• Strategy & Execution: Plan, build, and optimise Google Ads & Meta Ads campaigns across Search, Display, Shopping, and Remarketing.
• Data-Driven Optimisation: Conduct in-depth keyword research, audience targeting, and A/B testing to improve performance.
• Budget & Performance Management: Oversee £20k - £50k+ monthly ad spends, ensuring cost-effective strategies that maximise ROI.
• Creative Collaboration: Work closely with our design team to develop engaging ad creatives and landing pages that convert.
• Tracking & Reporting: Set up Google Tag Manager (GTM) tracking, monitor conversions, and generate actionable reports for stakeholders.
• Industry Trends & Innovation: Stay ahead of PPC trends, Google algorithm changes, and new ad formats, ensuring our campaigns remain cutting-edge.

What We're Looking For

• 3+ years of PPC experience (agency experience preferred)
• Proven track record in Google Ads & Meta Ads (Search, Shopping, Display & Social)
• Strong analytical skills with experience using Google Analytics, GTM & reporting tools
• Ability to demonstrate PPC success and optimise campaigns based on performance data
• Experience working on ecommerce and lead-generation campaigns
• A proactive, problem-solving mindset with strong attention to detail

Why Join Factory Pattern?

We're not just another digital agency. We're an award-winning team that pushes boundaries and helps brands grow through data-led, UX-driven marketing strategies.

Here's what we offer:

• Work on international brands like DAZN, National Star, The Spirit of Yorkshire, Loqate, Creed, and Three Counties Showground
• Be part of an innovative, results-driven team
• Flexible working - choose between hybrid (1-2 days in the office) or full-time office-based
• Team events & socials
• 25 days holiday + bank holidays + 3 extra days off over Christmas