Paid Media Marketing Manager

Paid Media Marketing Manager - Premium Cycling Apparel Brand About My Client

My client is a premium cycling apparel brand born in 2009 in a traditional French café nestled amongst the hills above France's Mediterranean coast. They specialize in high-performance cycling apparel and have achieved double-digit international growth. The company is deeply committed to creating positive social and environmental impact while fostering an inclusive and transparent work environment.

They currently operate through three channels:

• A digital flagship delivering worldwide (EU, USA, UK, ASIA)
• Three brand-owned stores in iconic cycling destinations in Europe
• 50+ wholesale partners located across the globe

The Opportunity

This London-based role presents an exciting opportunity to make a significant impact as the company moves to its next level of growth. As Paid Media Marketing Manager, you will report to the Head of E-commerce and work within a tight-knit, collaborative team environment.

Key Responsibilities Strategic Leadership

• Champion and lead the paid media creative strategy, working closely with the creative marketing team
• Develop innovative approaches to premium brand positioning beyond traditional conversion metrics
• Expand the brand's digital presence across both established and emerging platforms
• Build a high-performing acquisition program focused on growing brand awareness in key markets without relying on discount-led promotions

Management & Optimization

• Oversee day-to-day management of paid media channels
• Manage monthly paid media budget and develop comprehensive performance analytics
• Implement consistent testing across audiences, ad placement, and formats
• Share learnings with wider marketing and e-commerce teams to optimize future creative
• Manage tracking setup, feed management, and technical requirements for remarketing and prospecting activities

Cross-Functional Collaboration

• Work closely with the Creative Content team on creating and optimizing landing pages for paid campaigns
• Collaborate with E-commerce, Creative, Retail, and agency partners to design high-quality converting campaigns
• Drive collaborative approaches across different teams and cultures

Requirements Experience & Technical Skills

• Minimum 3+ years of experience working in DTC digital marketing (PPC, Display, Social and Affiliates)
• Experience with premium or luxury brands, preferably in sportswear, fashion/apparel, or cycling
• Proficient user of Google Analytics (GA4 preferable)
• Proficient user of Google Ads & Meta Business Manager
• Experience with multiple platforms including YouTube, Facebook, Twitter, Instagram, Pinterest, and emerging platforms like TikTok and Reddit
• Track record of successfully launching or expanding brands on experimental platforms
• Understanding of medium/long-term brand positioning and premiumisation strategies

Personal Attributes

• Creative-led mindset with analytical capabilities
• Meticulous attention to detail
• Natural curiosity with a desire to continually improve
• Results-driven and determined
• Self-motivated with ability to work in a fast-moving entrepreneurial environment
• Comfortable in a small team setting and happy to be hands-on
• Ability to work across cultures

Benefits

• Location in London (Bricklane neighbourhood)
• Annual company performance bonus of up to 1 month of gross salary
• Hybrid working schedule if desired
• Flexible working hours
• Choice of laptop

This role is ideal for someone who wants to break away from traditional agency methodologies and develop innovative strategies that build genuine brand value while driving measurable results.