Paid Search Account Manager
Posted 7 days ago by Lipton Media
Leading Full-service Performance Marketing agency seeks a talented Paid Search Account Manager to join their highly successful media team.
Location: Hybrid, London
Are you an experienced media planner/buyer? Have you planned, bought, and set up campaigns from scratch? Are you experienced in delivering multichannel campaigns?
Working with some of the UK's best-known technology brands, there will be a heavy focus on start-ups and growing companies. Their main services are Paid Search, Paid Social, Affiliate Marketing, and Lead Generation.
The integrated, senior media planner/buyer role is perfect for a media planner/buyer looking to take the next step into a more senior role.
The Role - Paid Search Account ManagerWe're looking for a highly talented Senior Media Planner Buyer who can create effective digital marketing strategies. You will be responsible for building, presenting, and delivering your plans from start to finish, with supporting explanation into untested media channels.
This role is a multichannel media planning and buying position, so candidates experienced in planning, buying, and implementing many different forms of media is highly advantageous. Strong analytical experience is also key for this role.
Crucially, this role is NOT for someone who doesn't like to get their hands dirty; this role is for someone who likes to see their projects through and knows intricate details of all the relevant platforms. The success of this role will be measured through client growth, retention, and channel expansion.
Key Responsibilities - Paid Search Account Manager- Produce strategies, plans, and deliverables for new and existing clients.
- Identify the optimal buying platforms to meet campaign objectives.
- Manage several campaigns daily, optimizing click-thru rates, conversion rates, and bid management to achieve the advertiser KPIs.
- Present performance to advertisers within weekly, biweekly, or quarterly calls and meetings.
- Full 360 planning, buying, and implementation process across multi channels.
- Minimum of 2 years knowledge and experience in a paid search role.
- Knowledge and experience of running Facebook and Google activity in a direct response environment.
- Excellent analytical skills.
- Excellent account management experience.
- Comfort working in a fast-paced, always-on, start-up environment.
- An interest in technology would be great.
- Strong client-facing experience.