Paid Social Manager

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

This role will lead the recently expanded paid social scope for one of Zenith Global's loyalist clients, Electrolux. Electrolux is a Swedish multinational home appliance manufacturer, with a mission to create better living. They have pursued this mission for 100 years, through their Swedish values and a sustainable relationship with nature. Zenith have been Electrolux's global media agency since 2013, and this partnership keeps strengthening every year. In 2023, Zenith Global were awarded a global scope, to be delivered by a central hub led from London.

The Paid Social Manager will work with their Paid Social Director to deliver best-in-class paid social strategy and ensure faultless execution of brand building and ecommerce advertising campaigns on global social channels (Facebook, Instagram, TikTok, Twitter "X", LinkedIn, Snapchat, Pinterest, Reddit).

The Paid Social Manager will deliver on four key objectives:

1. Strategic Thought Leadership: Demonstrate thorough technical knowledge across all global paid social platforms and refine the brand's strategic approach, by identifying, pitching and executing test & learns to consistently improve performance.
2. Account Growth & Maturity: Grow and develop the account, driving innovation, increasing investment and diversifying platform/product adoption.
3. Team Management: Effectively manage client deliverables, developing techniques to appropriately prioritize and distribute workload and responsibilities across the team. Ensure client needs are met and seek ways to improve efficiency through implementing new processes or tools.
4. Developing Direct Reports: Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on the job and hold frequent development discussions to inspire and motivate team members.

Team profile:

This role will report into the Paid Social Director in the Zenith Global Paid Social team, a rapidly growing and successful team of over 120 paid social experts based in London, Colombia and India. The Paid Social Manager will manage and be supported on day-to-day deliverables by two direct reports, two account executives in London, and two indirect reports, based in the Publicis' Global Delivery (PGD) team in India.

Responsibilities

1. Be the main point of contact in the paid social hub to address client communications, respond to briefs and oversee campaign activation.
2. Manage test and learn roadmap, by identifying, pitching and executing new A/B tests and overseeing the implementation of learnings of successful tests into ongoing strategy.
3. Ensure activation of client activity across social platforms runs according to plan and free of errors.
4. Ensure your team delivers a high standard of work across planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the designated accounts.
5. Clear and timely communication with clients and other members of the team, develop and maintain strong relationships with internal and external stakeholders: account planning teams, buying teams across all disciplines, clients, media owners and tech providers.
6. Define and develop your team organizational approach, implement and develop efficient processes across the team to streamline tasks.

Qualifications

1. Thorough knowledge and experience planning and activating large-scale paid social brand and performance campaigns.
2. Up to date professional certifications e.g. Facebook Blueprint Certified Buying Professional, Twitter Flight School and Snapchat Advertising Essentials.
3. Ability to thrive under pressure and meet deadlines in a fast-paced environment.
4. Direct client management experience, confident presentation skills and ability to engage a range of stakeholders.
5. Solution driven and innovative mind-set to drive performance growth.
6. Line management experience or experience managing an intern, with strong evidence of delegation, teamwork and problem solving.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).