Part Time Employer Brand Manager (FTC) - 4 days a week

Part Time Employer Brand Manager (FTC) - 4 days a week

Location: London - Hybrid (min 50% office based)

We have an exciting opportunity for an Employer Brand Manager on a part time, maternity cover/FTC basis, to join our Employee Communications & Engagement team.

This role would be suitable for someone with proven brand marketing and communications experience, who is looking to take their first step up into a more senior/manager level position.

As our Employer Brand Manager, you will lead on the communication and development of our employer brand and Employee Value Proposition (EVP), as part of our focus on being a destination employer and delivering a brilliant employee experience.

Key Responsibilities:

1. Lead the ongoing development of our EVP with a comprehensive communications plan, ensuring that it is engaging, clearly articulated, well understood, and valued by all employees, as part of our engagement strategy.
2. Work closely with the Talent Acquisition team to leverage and communicate our employer brand to attract, hire, engage, and retain the best candidates as part of our recruitment strategy.
3. Drive the strategic direction and optimisation of external platforms including the Just Careers website, Glassdoor, and Indeed.
4. Drive the visibility and reputation of Just by identifying, managing, and maximising opportunities for recognition through targeted entries for awards and strategic PR initiatives.
5. Develop and execute multi-channel marketing campaigns to attract top talent across business functions, leveraging platforms such as LinkedIn, Google, and Programmatic to drive traffic to our careers site and increase awareness.
6. Act as the subject matter expert and primary point of contact for all initiatives related to our EVP and employer brand, ensuring alignment with organisational goals.
7. Empower key stakeholders by creating scalable resources such as toolkits, templates, and campaign guides to ensure consistent and effective resourcing efforts.
8. Oversee and optimise the company's social media calendar to ensure all communications are planned, aligned with overarching brand and business objectives to maximise impact and engagement.
9. Manage the partnership with the external agency, fostering a collaborative relationship through regular weekly meetings to align on current initiatives, plan future projects, and ensure delivery of high-value outcomes.

Skills and Experience:

1. Marketing/branding/communication experience working on EVP and employer branding strategy planning and implementation.
2. Previously managed a CMS tool, e.g. like a career website and/or intranet.
3. Previous experience using social media/digital skills to support an employer brand e.g. LinkedIn and Glassdoor.
4. Strong copywriting skills.
5. Strong organisation and planning skills.
6. Degree or equivalent in Communications/Marketing or related discipline (desirable but not essential).

Company Benefits:

1. A Competitive Salary, Pension Scheme, and Life Assurance.
2. 25 Days Annual Leave plus an Additional Day on us for your Birthday.
3. Private Medical Cover and Income Protection, just in case.
4. Opportunity to progress within your career both in-role and within the company.
5. FREE access to the Headspace App, a 24/7 Employee Assistance Helpline, and Trained Physical & Mental Health First Aiders (On-Site).
6. A variety of Employee Funded Benefits available to you via our Online Benefits Portal.
7. Plus, several additional purchase options available for you and your loved ones.