Product Marketing Manager

Looking for a new Product Marketing challenge?

Do you have experience planning and executing global marketing campaigns, and enjoy copywriting a range of assets; from strategic solution-led messaging to building case study narratives? If so, then look no further. We have an exciting opportunity for a B2B Product Marketing Manager to join YouGov - the global research data and analytics group.

As the B2B Product Marketing Manager, you will focus on our portfolio of subscription data products and research solutions that serve clients across a wide variety of sectors. Acting as the 'voice of the customer' within the marketing team, this role will own the development of benefit and solution-led product messaging to enable sales teams and contribute to increased win-rates/related revenue globally.

You will be joining our already successful team of 5 in our London office and our wider global marketing team of over 65. The Global Head of Sector & Product Marketing has created a fun and professional atmosphere with great benefits and plenty of opportunities to develop your skills.

This is a hybrid role, so individuals must be able to commute to the London office at least 2-3 days a week.

Hours: We are open Monday- Friday 9am-5.30pm (some flexibility can be offered)!

• Own and develop positioning and key messages for YouGov's suite of products and solutions
• Support global sales teams by creating a playbook of consistent product marketing and enablement materials
• Engage with regional marketing teams to execute benefit, solution and use case-led communications and campaigns
• Coordinate with product, local marketing and sales teams to plan effective go-to-market plans for new products, features and enhancements
• Regularly monitor the competitor landscape, analyzing potential opportunities to continuously differentiate YouGov's value proposition
• Identify opportunities to increase revenue per product, with detailed reporting across the client journey, utilizing data-led insights to inform future strategies
• Work closely with social media, PPC creative and marketing automation teams to implement and optimize successful messaging across organic and paid media campaigns
• Continuously optimize and personalize the B2B website and Platform journey for YouGov's prospects and clients

• 3+ years working in B2B Product Marketing
• GTM: Experience planning and executing global go-to-market strategies
• Storytelling: Fluency in English, with customer-centric copywriting skills that showcase brevity
• Data-savvy: Confident producing monthly reports and identifying key learnings to optimize efficiencies

• Adaptability: Happy in hands-on, fast-moving environments and pivoting according to strategy
• Collaboration: Working cross-functionally, with a focus on stakeholder management
• Analytical mindset: Strategic thinker who looks to drive measurable impact

• Nurture marketing and audience segmentation
• Competitor analysis
• B2B SaaS
• Market research products

• In the UK you'll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
• You will also have the option to work abroad for up to 30 days in a calendar year
• We're big on learning, so all YouGovers have access to a vast number of courses to help develop your career
• Auto-enrolled pension scheme
• BUPA Private Medical Insurance
• Health Cash Plan
• Cycle to work scheme
• Employee Assistance Programme
• Workplace Savings Plan
• Eyecare Vouchers
• Annual Season Ticket Loan
• Corporate Gym Membership Discount