Product Marketing Manager

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

We're looking for a Product Marketing Manager who expects more from their career. It's a chance to extend and improve Tesco Media's Marketing Team. You'll lead the development and execution of go-to-market strategies to support the sales teams by bringing products to life with compelling content that connects with our different target audiences (Retailers, CPGs & Media Agencies).

What you'll be working on

• Develop product positioning and messaging for Tesco Media's products and services that communicates the features and benefits through compelling storytelling.
• Create product marketing materials, including brochures, one-pagers, creds decks, case studies, web content, and videos.
• Support the Product Managers in the go-to-market planning and launches for new products and new releases; as well as delivering ongoing product marketing programmes to drive adoption, engagement, and upsell opportunities.
• Design and run robust processes to get input into the plan from product teams and market teams and deliver ongoing communication to stakeholders.
• Identify success metrics and measure the results of strategies and initiatives; champion best practices for product marketing and sales enablement.
• Support the delivery and maintenance of the internal catalogue of products and services; leverage internal comms channels to promote latest product messages and materials.
• Keep abreast of competitive developments and industry trends; differentiate Tesco Media products from the market and provide a view of the landscape to internal teams.

What we expect from you

• Seasoned experience in product marketing and sales enablement.
• Media industry experience is highly desirable.
• Ad tech experience is highly desirable.
• Proven track record translating product solutions to customers and sales teams.
• Ability to distil complex market and product topics and frameworks to user-friendly narratives.
• Excellent copywriting skills - a brilliant storyteller.
• A team player with the ability to identify industry trends, innovate and guide new products and positioning.

What you can expect from us

We won't just meet your expectations. We'll defy them. You'll enjoy the comprehensive rewards package you'd expect from a leading technology company, along with thoughtful perks, like flexible working hours and your birthday off.

We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

Company

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

Our values are:

• Passion
• Courage

Our values are more than four words on a page. They are the force that drives us each day and together they create our unique culture.