Public relations director

Explore the different ways to get into this role.

• Public Relations and Corporate Communications

Entry Requirements

You'll usually need:

• 2 to 3 A levels, or equivalent, for a degree
• a degree in a relevant subject for postgraduate study

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct Application

You could apply to become a public relations (PR) director if you've got several years of experience at senior management level in PR, marketing or communications.

What It Takes Skills and Knowledge

You'll need:

• knowledge of media production and communication
• the ability to use your initiative
• knowledge of the English language
• to be thorough and pay attention to detail
• persistence and determination
• to be flexible and open to change
• to be able to use a computer and the main software packages competently

What You'll Do Day-to-Day Tasks

As a public relations director, you could:

• plan and deliver communication campaigns for clients
• raise awareness of your organisation and its aims
• manage relationships with clients and agencies
• report to the organisation's board or owner
• represent the organisation at conferences and events
• keep up to date with media stories and trends

Working Environment

You could work in an office or at a client's business.

You may need to wear smart business clothes.

Career Path and Progression

You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, helping clients with their communications strategy and policy.