Regional Marketing Manager (Combustibles)

The Role

Are you a strategic marketing professional with a passion for brand building and portfolio strategy? Do you excel in a dynamic, cross-functional environment and enjoy working with a diverse global team? Have you always wanted to work on a global scale, impacting multiple regions and markets? If so, we have an exciting opportunity for you.

We're seeking a Regional Marketing Manager (Combustibles) to support the Head of Regional Marketing across Asia, Africa, Australia, the Middle East, and Central Eastern Europe. This role is key in aligning global and regional consumer strategies with commercial planning and execution. Join our inclusive, innovative global FMCG business, supported by 25,000 employees, and drive change in a collaborative environment!

We offer hybrid working: two days per week in our Bristol office and three days from home.

Principal Accountabilities

1. Participate in and drive strategic thinking, integrating, and inputting cross-market viewpoints within the region to support delivery of business objectives.
2. Work with markets in creating Business Plans (BP) and Long-Range Business Plans (LRBP) from a Marketing perspective.
3. Co-lead Portfolio Strategy & Reviews, and support Market Execution Plan (Commercial Plan) by ensuring consumer centric initiative plans that support brand & BP targets.
4. Support Head of Regional Marketing with regional-led decision making and operationalising key initiatives with global marketing and supply chain function.
5. Works with markets within the region & global teams on co-creating Combustible Portfolio / Brand Strategy.
6. Works with markets to ensure that regional and local brand architectures are optimally positioned and activated to drive success across relevant consumer segments.

Skills & Experience Required

1. 8 years' experience of marketing including brand building and management within a highly dynamic industry across markets.
2. Experience of using consumer and market insight to drive commercial gain leveraging on all levers of Marketing.
3. Tobacco or tobacco-related industry experience managing global and regional brands.
4. Alcohol industry managing global and regional brands.
5. Marketing experience in parts of Asia, Africa, Australia, Middle East, Africa and Central Eastern Europe is preferred.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme, various family friendly policies and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Next Steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Imperial Brands

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.