Sales and Marketing Director

• A luxury holiday resort.
• Require a Sales and Marketing Director.

About Our Client

The business is very focused on providing a differentiated guest experience, based on luxury accommodation, unique family centred leisure and entertainment activities and outstanding service, delivered by a truly engaged team. The impressive occupancy levels all year round is achieved by the development of extensive branded product offerings and all-weather facilities delivered in a sustainable way.

Job Description

As part of the executive board, this role is suitable for a senior professional, who will be responsible for leading the teams to achieve the company's revenue objectives.

This is a key strategic role with full accountability for delivering accommodation and supporting delivery of secondary spend revenues. The post holder will come from a strong commercial background with experience of directing marketing and sales functions; including developing, implementing and managing the marketing and PR strategies through multi-channel campaigns, maintaining a consistent corporate image and ensuring that the brand is well communicated.

The individual will have an in-depth understanding of sales management and business marketing tools, with a talent for developing and conducting sales campaigns as well as devising innovative and effective marketing and promotional plans. Delivering an awareness of all marketing activities aiming to drive awareness to sales - ranging from digital, print, media and social media.

The post holder will oversee the digital performance to ensure that online booking and digital platform conversion is maximised.

The post holder will oversee the coordination of external agencies, ensuring effectiveness and appropriate ROI is achieved.

To prepare reports and presentations to update senior leadership with sales progress. Analyse key performance metrics and provide market research forecasts, competitor analysis, campaign results and consumer trends.

Adjust marketing plan in light of above and formulate unique insights to better understand the consumer and contribute towards the overall business strategy.

We are looking for an exemplar leader, who will naturally inspire the sales and marketing teams to perform at their best and create an upbeat, positive working environment, where individual and team contribution is recognised, rewarded and celebrated. Provide development opportunities and guidance for the marketing team on priorities, budgets and resources.

As a member of the executive board, the post holder is expected to form sound relationships with the senior leadership teams, gain full understanding of the business and product offerings and make meaningful contributions to the development of the overall business.

The Successful Applicant

Passionate about the leisure and hospitality industry and family holiday market.

Full understanding of brand proposition and ability to translate it into marketing communications and campaigns.

Demonstrable commercial acumen and ability to translate business goals into sales targets and drive revenue across the business and across online platforms.

Able to lead and motivate the team to thrive in a high performance and pressured environment.

Excellent organisational skills, personal efficiency, time management skills and the ability to prioritise competing demands.

Exemplary communication, presentation and negotiation skills.

Good emotional intelligence, self-awareness and ability to build relationships and collaborate with others.

As a senior member of the executive team, act as a positive role model on the values, initiatives and culture of the business.

A broad business thinker who is capable of understanding and contributing to the wider business at a high level.

Can demonstrate personal learning and character growth from challenges inside and outside of work.

Proactive, smart and good fun.

What's on Offer

Fully hybrid role.

Competitive base salary and well-structured incentives.