sales development representative

purpose of the job

As a Sales Development Representative (SDR), you will play a pivotal role in driving Randstad's growth by identifying, nurturing, and qualifying key contacts from a target account list of circa 100 accounts worth millions in potential business.

You will be the first point of contact for prospective clients and will create a "wow factor" customer experience, establishing a strong foundation for future business relationships. Working in close collaboration with our global sales, marketing, and account teams, you will engage HR, Talent and Procurement leaders, leveraging AI-powered tools and personalised outreach strategies.

We are seeking tech-driven specialists who will use the latest in AI and sales technologies to craft meaningful, scalable outreach campaigns. This role offers the unique opportunity to make a significant impact, work with global industry leaders, and help Fortune 2000 companies solve their talent challenges.

Location: London (hybrid)

responsibilities

Targeted Prospecting and Lead Generation:

• Identify and research target accounts, industries, and decision-makers using tools such as LinkedIn Sales Navigator, ZoomInfo, and Salesforce.
• Proactively engage procurement, talent and HR leadership in Fortune 2000 companies through multi-channel outreach (phone, email, social media).
• Qualify leads by assessing their business challenges and aligning them with Randstad's RPO, MSP, career coaching, and outplacement services.

Conduct Informative & Data- Driven Presentations

• Nurturing prospective client relationships by leveraging the wealth of content, insights, and analytics Randstad has to offer to build credible relationships
• Conduct presentations on topics like Talent Trends Reports, In-Demand Skills Dashboards, and Employer Branding Insights.
• Provide valuable data and insights to engage and educate prospects early in the buying journey, helping to build relationships and generate interest in our solutions

AI-Enhanced Engagement and Relationship Building:

• Leverage AI-driven tools to craft data-backed, personalised, and scalable outreach strategies, ensuring maximum engagement.
• Establish meaningful relationships with prospects, understanding their talent needs and presenting tailored solutions to address their business objectives.
• Collaborate with account executives for seamless handoffs of qualified leads.

Sales Process and Performance Management:

• Manage and nurture leads through the sales funnel, ensuring smooth progression and alignment with Randstad's offerings.
• Consistently meet or exceed key performance indicators (KPIs) such as outreach volume, lead generation, and qualified opportunities.
• Keep accurate records of all prospecting activities in Salesforce, ensuring transparent and efficient sales reporting.

Collaboration and Continuous Improvement:

• Partner with sales, marketing, and revenue operations teams to improve messaging and increase lead conversion rates.
• Continuously participate in sales training and stay up to date on industry trends and new technology tools.
• Provide feedback on sales strategies and outreach processes to contribute to overall team success.

key performance indicators

• Qualified Leads with Strategic Potential: Focus on nurturing long-term relationships by identifying and engaging high-potential prospects who align with Randstad Enterprise's strategic goals.
• Meaningful Outreach Activities: Prioritise quality over quantity, creating personalised, thoughtful outreach (calls, emails, social touchpoints) that build genuine connections with prospects.
• Engagement and Nurturing Progress: Track how well you're developing relationships over time, nurturing prospects through tailored communications and strategic follow-ups to keep them engaged.
• Discovery Meeting Success: Successfully book meetings with prospects that show long-term potential, creating opportunities for the sales team to dive deeper into their needs.
• Pipeline Growth from Relationship-Building: Contribute to the sales pipeline by bringing in leads that have been nurtured for long-term growth, not just quick wins.
• CRM Mastery for Relationship Insights: Keep CRM records up to date with insights that reflect the depth of your relationships and progress toward long-term deals.
• Collaboration for Strategic Wins: Work closely with the sales team across Randstad Enterprise to share valuable insights from your nurturing efforts, helping secure strategic, long-term wins for the business.

key stakeholders

• Other SDRs in your team
• SDR Manager
• Sales reps
• Account Managers
• Sales Leadership
• VP of Revenue Operations

job requirements

• 2-3 years of experience in a sales or business development role, preferably in technology, HR services, or professional services sectors.
• Familiarity with sales tools such as LinkedIn Sales Navigator, Salesforce, and ZoomInfo.
• Experience using AI-powered tools and CRM systems to drive targeted, scalable outreach.
• Proven ability to engage senior decision-makers, understand their needs, and deliver compelling value propositions.
• Self-motivated and goal-oriented, thriving in fast-paced, dynamic environments.
• Excellent communication and interpersonal skills.

Don't miss out on this fantastic opportunity! Apply today and join the Randstad Enterprise team!