Senior Analyst, Paid Search Bidding (Viator)

Senior Analyst, Paid Search Bidding (Viator)

London, UK

About Viator

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore-everything from simple tours to extreme adventures-making memories that will last a lifetime has never been easier.

The role

We are looking for a Senior Paid Search Analyst to work on data-led analytical elements of our paid search program. You will be part of a dynamic and innovative team, where autonomous decision-making, self-motivation, and flexible thinking are encouraged. You will play a crucial role in shaping the future success of the company.

In this role, you will join the Search Engine Marketing (SEM) bidding team, who own and manage the data-led systems that ensure we're making the most out of our paid search advertising spend. Your contribution will have a direct impact on paid search bidding strategies, optimizing existing automated systems, and using data to help identify new opportunities or problem areas in paid search marketing. You will work in collaboration with the wider SEM team, Data Science, and Data Engineering teams to actively measure and manage the performance and optimization of our paid search program.

Examples of What You'll Do

1. Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
2. Seek out and implement improvements to our existing automated paid marketing systems.
3. Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
4. Apply analytical techniques to measure the true return of our SEM spend.
5. Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
6. Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
7. Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements, and automation to enhance performance.

What We Seek

1. Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
2. 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
3. Ability to turn complex data into compelling storytelling and actionable recommendations.
4. Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
5. Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis, and time series analysis.
6. Excellent verbal and written communication skills to effectively present findings, explain complex concepts, and influence stakeholder decision-making.
7. Ability to manage multiple projects, prioritize tasks, and meet deadlines while maintaining a high level of accuracy and attention to detail.
8. Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
9. Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.

Perks of Working at Viator

• Competitive compensation packages including base salary, annual bonus, and equity.
• Remote-friendly approach to collaboration across a worldwide team.
• Flexible schedule for work-life balance.
• Donation matching for qualifying charitable donations.
• Tuition assistance for qualified programs.
• Lifestyle benefit to spend on travel, wellness, or personal interests.
• Travel perks including discounts.
• Employee assistance program for life's challenges.
• Health benefits with great coverage.

Our Values

• We aspire to lead.
• We're relentlessly curious.
• We're better together.
• We serve our customers, always.
• We strive for better, not perfect.
• Our workplace is for everyone.