Senior Brand Manager

Founded 23 years ago, Theirworld has grown to become a leading global children's charity committed to the best start in life for children and young people by ending the education crisis and unleashing the potential of the next generation.

If you care about issues like climate change, gender equality, inclusion, helping refugees and ensuring the voices of young people are represented at all levels of decision-making, then education is the key to unlocking big change in these areas. If you want to make change happen, join us!

We believe in unlocking big change from a supportive and inclusive environment. This is why, we now have an innovative 4-day-working-week which sees all employees working Monday to Thursday with the office closed on most Fridays.

This is in addition to hybrid working with most staff taking at least one day a week based in the office.

Other benefits include:

• Regular in-house training
• Travel
• Central London location: 5 mins from Liverpool St Station and Shoreditch High Street
• Highly competitive salaries, plus more
• Cycle to work scheme
• Home office expense allowance
• Life Insurance
• Season ticket loan scheme

About the role

As Theirworld nears the halfway point of an ambitious five-year strategy, an exciting opportunity has arisen for a Senior Brand Manager to join our Communications team.

The position will take a primary role in helping raise awareness of the Theirworld brand in the UK and US for our global project work and campaigning.

The Senior Brand Manager will collaborate with, and manage, in-house team members and external agencies across our owned and earned activities, including, but not limited to: media and public relations, social media, digital content, influencer marketing, and our owned channels.

Main responsibilities

The Senior Brand Manager will:

1. Strategy:
Have significant experience in strategic planning, within a similar organisation, and will develop and oversee an approach that meets the needs of our stakeholders and target audiences while driving our five-year goals.

2. Multi-channel marketing:
Confidently manage diverse marketing and communications channels to reach and engage our audience with an emphasis on owned and earned channels - understanding the requirements of each to work effectively and how they best fit with our paid strategies.

3. Leadership:
Be an organised and inspiring team manager for internal creatives, content developers and marketers and provide a key point of contact for external agencies working with us on a range of projects.

4. Brand guardian and innovation:
Help to establish a refreshed brand platform for 2025 and maintain brand consistency by ensuring all content adheres to our visual style, tone of voice and brand values. Continuously explore innovative ways to raise the organisation's visibility to target audiences.

5. Cross-organisation liaison:
Collaborate with internal teams to understand and maximise brand opportunities across all initiatives.

Experience, skills and character

• Proactive and results-oriented with excellent time management and multitasking skills.
• Ability to work under pressure and meet tight deadlines.
• Strong problem-solving and initiative-taking abilities.
• Excellent written and verbal communication skills and a track record in leading powerful, on-brand content outputs
• Collaborative team player.
• Practical experience in multiple marketing and communications disciplines (at least three of): public relations, non-digital paid media (print, OOH, broadcast), social media and influencer, website, B2B marketing, webinars and in-person events.
• Experience working for a charity or non-profit organization across fundraising and/or campaigning

Starting at £60,000+ based on qualifications and experience.

Apply for this role

Please submit your CV and a covering email to including the name of the role of interest in the subject line of your email.

Only open to applicants with the right to work in the UK.

Applications are being reviewed on a rolling basis until the position is successfully filled.

If you have a disability and would prefer to apply in a different format or would like us to make any reasonable adjustments to enable you to apply or attend any interview, please let us know.