Senior Brand Marketing Manager

Senior Brand Marketing Manager
Salary: £70,000 - £80,000 + Equity Option Package + Benefits
Location: London, Hybrid

Amazing opportunity for a strategic and hands-on Senior Brand Marketer to shape the future of a leading D2C pet brand. This role offers the unique chance to define and drive the brand, ensuring impactful execution across all brand marketing initiatives.

Key Responsibilities:

• Brand Strategy & Execution: Develop and execute brand marketing strategies across paid, owned, and earned channels. Own the brand planning calendar and identify new growth channels and initiatives.
• Performance & Measurement: Run targeted tests to optimise brand impact. Set up reporting frameworks, analyse brand health and campaign performance, and use insights to inform future strategies.
• Brand Guardianship: Ensure brand alignment across all marketing efforts. Develop messaging guidelines for partners.
• Leadership & Team Management: Lead, mentor, and develop a team of designers, copywriters, and creatives, ensuring high-quality output.

Experience & Skills:

• Experience building compelling brand plans using customer and market insights.
• Proven brand strategy skills, including defining key focus areas and developing cohesive plans.
• Adept at executing campaigns with direct experience buying media across multiple channels.
• Strong understanding of brand measurement principles and KPIs.
• Experience managing brand budgets.
• Excellent communication and relationship-building skills.

Location & Workplace Policy:

• London
• Hybrid

Salary & Benefits

• £70,000 - £80,000
• Equity option package