Senior Business Analyst - Generalist Leeds, United Kingdom

ABOUT THE ROLE

We are looking for a highly skilled and experienced Senior Analyst to join our team. In this role, you will act as a strategic partner to senior stakeholders, leveraging your expertise to analyse complex market trends, customer behavior, and business performance across multiple regions.

You will take ownership of key analytical projects, mentor junior analysts, and drive innovation in data analysis and decision-making.

YOU WILL BE RESPONSIBLE FOR:

1. Acting as a trusted analytical partner to senior stakeholders, providing deep insights into market trends, customer behavior, and business performance.
2. Leading in-depth analyses to identify opportunities, risks, and key drivers of growth across UK brands ensuring business decisions are data-driven.
3. Building analytics muscle across all functional areas including CRM, marketing, operations and product.
4. Collaborating cross-functionally with Business Intelligence and Data Engineering to develop, maintain, and improve advanced dashboards and reports that track key business metrics and deliver timely insights.
5. Driving innovation in data analysis, proactively identifying new methodologies and best practices to enhance business intelligence capabilities.
6. Analysing customer acquisition, retention, and engagement strategies, offering recommendations for optimising market performance.
7. Translating complex data sets into clear, actionable insights that drive business decisions at a regional level.
8. Mentoring junior analysts, sharing knowledge, and ensuring high-quality analytical deliverables across the team.
9. Taking ownership of complex domain-related problems, leading their resolution, and implementing best practices in business analysis.
10. Building strategic relationships within and outside the organization to improve knowledge-sharing and industry best practices.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

ESSENTIAL SKILLS

1. Experience in a Senior Analyst role, with demonstrated expertise in handling complex data analysis and strategic projects.
2. Broad analytics experience operating across more than one functional area.
3. People/project leadership taking ownership of complex analytics projects end-to-end, specifically within the gambling sector.
4. Ability to lead discussions and influence senior stakeholders by presenting numerical evidence in a clear, actionable manner.
5. Experience in iGaming, e-commerce, or other digital industries.
6. Advanced proficiency in SQL and experience with Tableau (or similar data visualization tool).
7. Deep expertise in data modeling, business intelligence, and extracting actionable insights from complex data sets.
8. A relentless commitment to maintaining and improving analytical processes and deliverables across the team.
9. Fluent in English.

NICE TO HAVES

1. Familiarity with advanced data visualization techniques (e.g., Matplotlib, Seaborn, Plotly).
2. Experience in behavioural analytics software (Google Analytics or similar).
3. Experience in Python, R, or advanced statistical analysis (e.g., A/B testing, predictive modeling, statistical significance).
4. Proven track record of mentoring and coaching junior analysts, acting as a subject matter expert in business analytics.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

BENEFITS

1. Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
2. Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
3. Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
4. Invest in your future - We match pension contributions up to 6%.
5. Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
6. Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
7. A great workplace experience - Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
8. A social culture you'll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
9. Support for growing families - Up to 6 months of full pay for maternity leave.
10. Stay active & save money - Cycle-to-work scheme and gym discounts to keep you moving.
11. Work in style - at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
12. And there's more We'll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

As our company working language is English, we'd like to see your CV in English, please.