Senior Journalist Team Manager (Social Media) BBC South East

Journalism

Fixed Term - Full Time

Tunbridge Wells, GB, TN1 1QQ

Job Closing Date: 23/02/2025

Job Reference: 21597

Band: D

Salary: £42,500 - £50,667 depending on relevant skills, knowledge and experience.

Contract type: 15 week Fixed Term Contract / Attachment

Location: Office Base is Tunbridge Wells

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.

BBC Local's mission for social media is simple - to get the best local content seen by audiences. As the Regional Social Lead, you'll be responsible for leading our team of social media practitioners across the South East, ensuring the best local storytelling reaches and engages audiences on platforms like Facebook, Instagram, and X.

You'll be commissioning and developing social content ideas from News and Audio teams as well as supporting social media practitioners across the region. You'll understand how the content you commission will help local content reach new audiences and know the storytelling techniques and formats that work best on social platforms.

You'll set the editorial direction and tone of voice, ensuring alignment with corporate and divisional strategy for social media. You'll work collaboratively with the BBC South East leadership team.

Most importantly, you'll understand the social media market at a local level and believe in reflecting online community conversations in our output. Key to your role is making sure these conversations inform our editorial agenda.

In this role, you will contribute ideas and initiatives to improve BBC Local's social media performance and work collaboratively with other BBC Local Social Media Leads.

Content and Publishing: You'll make daily decisions on the volume of content published to accounts in the region and the platforms your stories appear on. You'll commission innovative content for Facebook, X, and Instagram, working with planning editors and other teams.

Reporting and Measurement: You'll understand the power of data from digital platforms and be quick to spot emerging trends in performance. You should have a working knowledge of social media analytics and the tools the BBC uses to measure content performance.

Interpersonal Skills: You'll improve social media literacy at the BBC and support colleagues in creating successful social media content.

• Experience of using Optimo.
• Knowledge of media law and search optimisation.
• Understanding social analytics tools and Telescope.
• At least two years' experience of writing for websites.
• Experience of leading a team.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC. Priority consideration will be given to those employees seeking redeployment.

Diversity matters at the BBC. We value and respect every individual's unique contribution, enabling all employees to thrive.

We are committed to equality of opportunity and welcome applications from individuals, regardless of background.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for satisfactory performance.