Senior Manager - Brand Strategy, Management and Planning

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Senior Manager - Brand Strategy, Management and Planning

Sector: Banking and Financial Services
Role: Senior Manager
Contract Type: Permanent
Hours: Full Time

At M&G, our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.

Sitting within the Corporate Affairs and Brand function, this role reports to the Group Head of Brand. The role is responsible for the effective development and evaluation of brand strategy, management of brand identities, and oversight of M&G brand activity for the Group. The scope of this role includes all M&G brands, providing brand strategy direction and input to support the Group in achieving its longer-term ambitions (typically 3 - 5 years). The role holder is required to provide strategic direction and recommendations for the effective evolution of the brand portfolio, based on brand health and performance data, business strategy, forecasts, and external data and trends.

Key Accountabilities and Responsibilities

Brand Strategy & Planning:

• In conjunction with the Group Head of Brand, responsible for the development and definition of brand strategy for the M&G Brand, including any sub, fully, partially endorsed, or independent brands.
• Monitors and evolves strategy in line with business ambition and assessment of the external environment.
• Designs and ensures agreement with the M&G brand portfolio architecture, including independent brands within the portfolio.
• In conjunction with Group Head of Brand, accountable for the definition and roll-out of the brand framework.
• In collaboration with the Senior Manager - Activation, Comms and Creative, responsible for onboarding external agency partners.
• Responsible for development of the brand measurement approach, sets and monitors brand ambition, targets, and metrics.
• Provides strategic brand consultancy/guidance for new initiatives, M&A activities, and new commercial strategy.
• Responsible for setting brand experience principles working with the Life business.
• Accountable to Head of Brand for reporting on brand performance and making recommendations on remedial actions.

Brand Management and Governance:

• In conjunction with Group Head of Brand, accountable for providing appropriate brand management frameworks.
• Responsible for auditing, revising, and refreshing the brand governance framework.
• Responsible for defining the brand standards and processes that protect the brand IP, equity, and integrity.
• Responsible for providing brand education, training, and internal engagement on the long-term strategy.
• Works with independent brands to ensure the correct level of support required from Brand vis a vis Marketing.
• Accountable for all legal, regulatory, internal process, and reporting procedures to protect the brand.
• Responsible for relationship management of our external legal IP firm alongside colleagues in our Legal department.

Requirements and Experience

• Significant experience at a senior strategic role level in developing brand strategies and management of multiple brands.
• A proven track record in initiating, developing, and embedding brand strategy within complex corporate structures.
• A data-led marketer who can help lead objectively on strategy development.
• An insightful, influential, and persuasive communicator.
• A persuasive leader with the ability to inspire strategic partners and suppliers.
• A calm and patient people leader with an ability to flex management and communication style.
• Comfortable with the responsibility for creation of the M&G brand strategy.
• An ability to retain focus on longer-term goals and objectives.
• Ability to anticipate challenge, deal with ambiguity, and help people understand the benefit of a long-term brand strategy.
• A proven people manager with experience of building a high-performing team culture.

Recruiter: Martyn Jack

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice, and support for the diverse communities our colleagues represent. We welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: