Senior Marketing Manager - Sales Funnel

Senior Marketing Manager: Sales Funnel

Job Overview

We are seeking an experienced and results focused Senior Marketing Manager to own and enhance our lead generation efforts and drive growth through innovative marketing initiatives across the sales funnel with different audience types. This role will focus on increasing both paid and organic leads entering the core funnel, nurturing them at different touchpoints in alignment with sales, operational, and broader marketing teams. This role will own and design 'playbooks', own execution for independent workstreams or lead execution through other teams.

Key Responsibilities:

• Lead Generation: Increase the volume of leads entering the core funnel, both paid and organic, through proactive marketing strategies.
• Research & Insights: Conduct thorough research and gather insights to understand customer needs and identify market gaps, informing the development of targeted campaigns.
• Program Design & Execution: Design and lead the execution of proactive marketing programs and campaigns, taking complete ownership of initiatives in collaboration with sales, operational, and marketing teams.
• Stakeholder Engagement: Establish and maintain trustworthy relationships with key stakeholders, ensuring they are informed about the latest marketing activities and best practices relevant to our business and customer segments.
• Continuous Improvement: Continuously test, refine, and optimize marketing strategies and plans based on performance metrics and industry best practices.

Key Outputs:

• Development of Proactive Integrated Marketing Plans (IMPs) and messaging frameworks tailored to customer segments.
• Creation and implementation of effective go-to-market strategies that resonate with target audiences.

Key Metrics:

• Commercial Performance sale revenue
• Increase the volume of leads entering the funnel
• Improve core funnel conversion rates
• Customer Satisfaction: Enhance customer satisfaction and Net Promoter Score (NPS) through impactful marketing initiatives.
• Revenue Growth: Drive revenue and sales growth through effective lead generation and conversion strategies.

Qualifications:

• 5+ years' experience in leading B2B marketing campaigns with a focus on lead generation.
• Based in an EU timezone (or west coast US, our largest market) to facilitate team collaboration and agency management.
• Strong analytical skills with the ability to derive insights from research and performance data.
• Excellent project management skills and experience collaborating across teams.
• Strong communication and interpersonal skills for stakeholder engagement.
• A results-oriented mindset with a track record of achieving commercial goals.
• Able to iterate activities pragmatically and also work back from wider visions with transformational ideas.
• Based in an EU time zone (or the US, our largest market) to facilitate team collaboration and agency management.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world's leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG's purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

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• Senior marketing manager_sales funnel.docx