Senior Media Strategist - Paid Social

Internally, this role will be known as 'Senior Manager, Integrated Planning & Strategy'

This position sits in our Growth Marketing service based in London or Manchester. We combine data, technology, creative content, and paid media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots.

As an agency, we are in a fantastic position to combine our expertise across disciplines to disrupt the UK agency model and tackle some of the industry's biggest challenges head-on. You will work in a vibrant environment with clever minds that work for a variety of large global clients. At DEPT, we're eager to hire the most talented experts in the game; people who continuously strive to improve their craft, are eager to learn, who want to inspire others, and strive for a better world.

JOB PURPOSE

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content, and commerce. Interpreting trends and performance from these pillars to represent our journey towards lasting growth for our clients.

We are looking for a Senior Media Strategist (META Consumer) who will work with and support the growth of a talented team of growth marketers. This role is equal parts research and insight development as well as strategic client partnership. DEPT are constantly adapting and evolving, and this person will be part of a cross-collaborative team who are located across market and locations. This person will join us as a key member of our strategy offering; working with multiple stakeholders and teams to provide quality, data-based strategies to our clients while also helping to guide larger cross-functional teams on their ongoing optimisations.

KEY RESPONSIBILITIES

• Create influential and powerful strategies for our clients, ensuring that we continue to push them to be the most advanced, efficient, and effective brands in the fields they operate within.
• Collaborate with clients to understand their business goals, target audience, and industry landscape.
• Translate insights derived from data into a clear story to convince the client.
• Develop innovative and data-driven digital marketing strategies that align with client objectives.
• Leverage a deep understanding of marketing, technology, and innovation to create comprehensive plans that drive measurable results.
• Work closely with cross-functional teams to ensure optimal execution of campaigns and projects.
• Have experience in developing insights from internal (such as Google Analytics & Meta) and external (such as GWI and eMarketer) data tools.
• Pull together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc.) and 1P data.
• Develop and contribute to full funnel media and data-driven strategies based on research insights.
• Support the creation of holistic communication plans and media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks.
• Closely partner and collaborate with internal teams such as Client Services, Creatives, Tech, and others when creating and executing holistic media campaigns.
• Work along a range of cross-discipline teams both within the agency and client's team alike, building a collaborative and trusting relationship along the way.
• Work closely with Clients and their internal teams to develop extensive briefs.
• Strong communication and presentation skills and able to contribute to a client presentation confidently on their own.

WHAT WE ARE LOOKING FOR

• Solid, hands-on experience in cross-channel media planning & optimisation including all digital channels with a lead toward Paid Social.
• Solid experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics).
• Experience planning Paid media channels within a larger media ecosystem that includes Owned channels.
• Client-facing experience and management experience.
• Understanding of Brand and Performance media.
• Strong collaboration, client relationship, and leadership skills.
• Experience navigating cross-functional teams and dynamics.

WE OFFER

• A flexible, hybrid working policy (2 days from the office, depending on location).
• An excellent salary based on experience and equal pay policies.
• Pension, free private healthcare, mental health support, and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday.
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family-friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global - at DEPT you'll get.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.