Senior Product Marketing Manager - Platform

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are now looking for a Senior Product Marketing Manager - Platform, based in the UK (London - hybrid, with 2 days a week in the office), to join our growing Platform Product Marketing team. In this role, you'll bring Anaplan's platform capabilities to life through compelling, value-driven messaging, helping to attract new enterprise prospects and drive customer adoption.

Your Impact

1. Own the product marketing strategy for key technical areas of Anaplan's platform and develop messaging frameworks, sales materials, and value propositions for technical buyers.
2. Collaborate with product, strategy, and marketing teams to plan and execute product launches, including internal enablement and external communications.
3. Partner with demand generation and content teams to ensure platform-related content supports pipeline growth and is accurate, engaging, and aligned with campaign objectives.
4. Track industry trends and competitors to inform differentiated messaging and provide actionable insights to sales and go-to-market teams.
5. Represent Anaplan at industry events and support thought leadership efforts in collaboration with PR and Analyst Relations teams.

Your Qualifications

1. 5+ years of Enterprise B2B SaaS product marketing experience, ideally with exposure to senior IT, CIOs, and technical decision-makers.
2. Bachelor's degree from an accredited university; product marketing certifications or advanced qualifications are a plus.
3. Experience in EPM, IBP, or Business Intelligence, or demonstrated ability to learn complex platforms quickly.
4. Proven track record of successful product launches with the ability to measure outcomes and drive adoption.
5. Comfortable working closely with technical product managers to translate complex capabilities into customer-centric messaging.
6. Demonstrated ability to collaborate cross-functionally in a fast-scaling global SaaS environment, influencing without direct authority.
7. Highly self-motivated and proactive, with a bias for execution in a dynamic and fast-paced setting.
8. Strong written and verbal communication skills, capable of engaging both technical and non-technical audiences.

Preferred Skills

1. Familiarity with planning platforms like Anaplan or similar technologies.
2. Experience working with analyst and media stakeholders to elevate brand positioning.
3. Confidence presenting internally and externally to support enablement and thought leadership efforts.
4. Understanding of sales enablement tools and strategies to support go-to-market success.
5. Passion for innovation, technology, and shaping the future of enterprise planning.

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.