Social Media Manager (Menopause)

We are seeking a highly motivated, strategic, and creative Social Media Manager to own and execute our social media strategy across core platforms - Instagram, TikTok, LinkedIn, and beyond. You will play a crucial role in shaping the online presence of Menopause Care and our founder, Dr. Naomi Potter, as we work towards ambitious 2025 growth goals.

In this role, you will be responsible for developing, implementing, and managing innovative social strategies that enhance brand awareness, foster engagement, and build a strong online community. You'll also work closely with internal teams to align content with broader business objectives and ensure that our messaging resonates with our audience.

This is an exciting opportunity for a passionate and data-driven social media expert who thrives in a fast-paced environment and wants to make a meaningful impact in women's health.

RESPONSIBILITIES

Social Media Strategy and Execution

1. Own and develop a compelling organic social media strategy across Instagram, TikTok, LinkedIn, and additional channels.
2. Lead the execution of content creation, scheduling, and publishing, ensuring brand consistency and optimal engagement.
3. Develop and maintain a social media content calendar to strategically plan and distribute content.
4. Stay ahead of social trends, platform updates, and best practices to drive innovation and engagement.
5. Work closely with Dr. Naomi Potter and menopause care experts to create and amplify impactful content.
6. Identify opportunities for expanding into new social platforms and building brand presence.

Community Engagement

1. Actively engage with our community across all social platforms, fostering a supportive, inclusive, and informed space for conversation.
2. Monitor comments, messages, and discussions, responding in a warm, empathetic, and brand-aligned manner.
3. Track audience sentiment and insights to inform content strategy and community initiatives.

Content Creation & Collaboration

1. Lead the ideation and execution of engaging social-first content, collaborating with designers, video editors, and copywriters.
2. Ensure content is visually compelling, platform-native, and optimised for reach and engagement.
3. Develop influencer and partnership strategies to expand our audience and credibility.
4. Align social content with wider marketing, product, and growth strategies.

Performance, Analysis and Reporting

1. Track, measure, and report on key social media metrics, providing actionable insights for improvement.
2. Use data to test and refine content strategies, optimising for growth and engagement.
3. Present social media performance updates to key stakeholders, making data-driven recommendations.

MINIMUM REQUIREMENTS

1. At least 4 years of experience in social media management or digital content roles.
2. Deep platform expertise across Instagram, TikTok, LinkedIn, and emerging social channels.
3. Creative and strategic mindset with a passion for storytelling and brand building.
4. Strong community management skills, with an empathetic and warm communication style.
5. Data-driven approach, confident in analysing performance metrics and optimising for success.
6. Highly organised, with the ability to manage multiple projects and deadlines.
7. Bonus: Experience in video editing and content creation for social media.
8. Preferable: Experience marketing to audiences over 40, within women's health, or with menopause-related content.

WHAT WE OFFER

1. A fast-paced, dynamic environment where your ideas and contributions will make a real impact.
2. The opportunity to work in an experimental and innovative team.
3. The chance to collaborate with leading menopause care experts, including Dr. Naomi Potter.
4. A supportive and inclusive workplace dedicated to improving the lives of women navigating menopause.
5. Competitive salary with a generous stock option plan.
6. Hybrid role in London Bridge with in-office perks.
7. Professional development budget, wellness benefits, annual retreat, and more.
8. 25 days of holiday, flexible working policies, and private healthcare plan.

ABOUT MENOPAUSE CARE

Menopause Care is dedicated to providing exceptional care and support for women navigating menopause. We pride ourselves on supporting all women with our empathy and warmth. Our approach is completely personalised, and goes beyond just treatment and medication.

We're a fast-growing business and team, on a mission to raise the standards of menopause care globally. We're committed to creating a menopause service that goes beyond what is currently available, and supports all women to learn about this stage in life. Our mission is to empower women with expert-led information, compassion, and practical solutions to help women to live long, healthy and happy lives.

ABOUT MANUAL

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We're destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one's health and wellbeing. A place that didn't exist until now.

MANUAL partnered with Dr. Naomi Potter in June 2024. With Menopause Care's organic strength, crafted by founder Dr. Naomi Potter, we're creating a sustainable growth engine for menopause.

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK's fastest-growing healthtech and help supercharge our mission.

WEBSITES:

EQUAL EMPLOYMENT OPPORTUNITY

Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.