Student Recruitment Officer Full Time Permanent Hybrid Exeter

Title: Student Recruitment Officer

Location: Hybrid in Exeter

Hours: Monday to Friday - 37.5 hours per week.

Duration: Permanent

Closing date: Monday 24th February 2025

Interview date: Friday 14th March

Overview of the Role:

The role of the Student Recruitment Officer is to drive student recruitment within Iron Mill College. This role is focused on sales - meeting and exceeding student recruitment targets, building PR and networking opportunities, and working collaboratively with marketing to develop and implement campaigns.

Key Responsibilities:

• Driving sales of the college courses
  • First point of contact for course enquiries
  • Leads management via CRM
  • Convert face-to-face, telephone and online enquiries into admissions and enrolments, to meet or exceed targets
  • Manage Iron Mill College enquiries and the enquiry/admissions process including assisting applicants with the completion of online bookings; addressing and resolving any issues they might have; and ensuring an excellent customer journey
  • Deliver progression talks to existing students
• Work with the marketing lead in establishing clear sales objectives and targets for each academic year
• Implement regular outgoing sales, telemarketing, e-marketing, and direct mail campaigns in collaboration with marketing
• Identify and build relationships with an external network of key influencers and organisations that can provide a conduit for student referrals
• Develop and implement a sales plan for the growth of bespoke training contracts
• Action any student feedback relating to recruitment, to feed into the continuous improvement of the college

Engagement in PR activity:

• In collaboration with marketing, identify, plan, and engage in profile-raising PR activities to raise brand awareness and develop leads for new business and partnerships.
• Represent IMC at functions as required, including open days/evenings, public meetings, and similar events.
• Adhere to brand guidelines and values across all touchpoints, ensuring consistent customer and consumer messaging.

Analysis and Reporting:

• Produce a weekly Sales report for Senior Management and the Board of Directors.
• Produce clear analytical reports on enquiry trends, topics, demographics etc. to inform marketing budget spend decisions and optimise sales.
• Apply research and analytic skills to provide ongoing insight into student recruitment in the field of Counselling & Psychotherapy Administration.
• Ensure complete and accurate recording of all enquiries data including clear records for Data Protection and mailing lists.
• Manage own time to ensure deadlines are met and workload is prioritised as directed.

General:

• Be an ambassador for IMC, its vision and mission, and provide an excellent experience to all staff, users, clients, and visitors.
• Act in an inclusive, collaborative, supportive manner consistent with IMC values and ethos, in accordance with its policies, processes, and procedures.

A full job description and person specification can be found in the downloads tab. To apply, please forward a CV and covering letter to the Marketing Lead,