2025 LOA - UKI - Head of Communications and Advocacy, LDB (Mat Cover FTC)

Head of Communications and Advocacy - Maternity Cover FTC

As Head of Advocacy, you will be responsible for the Advocacy, Social and Communications strategy for some of the fastest growing skincare brands in the UK&I. You will work across La Roche-Posay, CeraVe, Vichy, and SkinCeuticals, as well as closely with Corporate and Internal Communications, Digital, Marketing, Media, and Content.

FUNCTION LEADERSHIP

1. Manage, coach & grow a strong team (6+) across Paid social and Advocacy and Communications Managers driving organic press coverage, building brand equity and love via relationships, seeding & events.
2. Act as a key expert & consultant on the divisional digital teams 'Managing Committee', working closely with Heads of Media & the Head of Services, Platforms and Community to ensure digital and communication KPIs are met.
3. Be a key close partner for our UKI CDMO team.
4. Build close partnerships with relevant external stakeholders - such as Medical professionals, PR agencies, Platform leads, and talent agencies.
5. Share best practices & knowledge across the L'Oreal Dermatological Beauty Division.

BRAND ADVOCACY & COMMUNICATION STRATEGY

1. Develop the Communications & Advocacy strategy across the four brands in the UK & Ireland.
2. Work closely with the Head of Medical Communications & Relations to ensure synergies across B2C & B2B strategy.
3. Identify key KOL & VIPs needed to deliver the Communications & Medical Advocacy strategy.
4. Forge and foster relationships with key stakeholders for the division, including partners, press, influencers, and KOLs.
5. Agree on the investment strategy for brands in collaboration with the brand teams.
6. Oversee Paid Social Brand Managers' creation of all paid content across Social channels, ensuring it's hyper-relevant & forward-thinking.
7. Set a clear vision for your team on our full influencer strategy including VIPs through to nanos, in partnership with our brands.
8. Work closely with our PR, brand & charity partners, overseeing the Comms plan to ensure best-in-class partnerships with our key stakeholders.
9. Oversee KPIs and dashboard reporting tools to measure success.
10. Ensure synergies and maximize advocacy initiatives across retailers & trade marketing.

CORPORATE & INTERNAL COMMUNICATION

1. Strategize local communication & build a coordinated vision.
2. Drive corporate communications on all media, including leading on brand philanthropy & CSR topics.
3. Provide internal counsel & communications support to senior stakeholders.

CRISIS COMMUNICATIONS

1. Anticipate, identify and strategize sensitive topics for the division and the brands.
2. Lead in crisis situations, ensuring teams are supported and processes implemented efficiently.

WHO YOU ARE

1. An Innovator and Communicator.
2. Powered by purpose and passionate about skin health.
3. Respected holding established relationships with key stakeholders including press, influencers, and doctors.
4. Experienced in leading an engaged and enabled team.
5. Demonstrate the ability to build relationships with all personality types.
6. Highly socially savvy with a good understanding of media plans, social platform strategy, and content excellence.
7. Highly resourceful, flexible, and able to solve problems.
8. Up to date with the latest trends and innovations across the social landscape.
9. Confident and think boldly, bringing new ideas and perspectives to the table.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options, and an enhanced pension plan.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader.

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued.