Associate Director, Strategy

Company Description

Publicis Groupe

Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide. APEX is a growth and solutions hub focused on problem-solving and driving value for clients across all media. As the principal investment arm of Publicis Media, APEX takes on the investment risk to drive growth, guaranteed performance, and business outcome solutions for Publicis Media clients.

APEX has redefined what inventory media means for our clients with solutions that provide unique benefits made possible by our strategic approach to investment and risk. Through exclusive advantages, we help our clients deliver meaningful growth for their businesses by focusing on the challenges that matter most to them.

Our Guaranteed Outcomes solution is a novel approach to digital media and helps to remove risk and uncertainty from biddable environments. We deliver a variety of media and business outcomes for our clients from across the entire marketing funnel. This includes upper-funnel metrics such as brand lift, attention and even in-store footfall. This is a comprehensive offering, deployed programmatically across OLV, display, OOH & audio along with social platforms including Meta and TikTok.

From AFP & content integration opportunities to retail media and sustainable media solutions - we are continually innovating and are always looking for new ways to apply our ability to invest and shoulder risk to create new opportunities for Publicis Media clients.

Publicis Media Exchange (PMX) PMX is the trading, investment, and commercial arm of Publicis Media. PMX is designed to support and provide market-leading capabilities for Publicis Media's agency brands; Zenith, Starcom, and Spark Foundry.

PMX guarantees safe and effective media investment for our clients with premium publishers and platforms that help businesses grow. Our client-led planning approach, insight, and leverage drive our unrivalled negotiation strategy. The UK team comprises over 300 investment specialists, embedded within each agency, powered by a central team of excellence including programmatic, data, negotiation, product development, and market insight. PMX thrives on an entrepreneurial spirit and a persistent need to innovate and improve what we do for our clients.

We take on strategic, brave challenges, and relentlessly explore new ways to reach our clients' business goals. We are always looking forward to the next big thing and the next big players - ensuring we are always focused on driving operational excellence against our client's business goals.

Overview

What will you be doing?

Embrace a critical leadership position where you'll shape strategic relationships with senior stakeholders and drive the digital landscape forward. As an Associate Director, Strategy, you'll lead a team of high-performing Digital Strategy Managers and Executives, fostering innovation and a commercial focus. Your role will involve crafting advanced digital strategies across channels like Programmatic Display, Online Video, DOOH, Audio, YouTube, Social, and Retail.

This is your opportunity to influence key business decisions, enhance operational excellence, and introduce new strategies that deliver superior results. Collaborate with industry leaders, engage with high-profile clients like Disney and TikTok, and contribute to the wider Senior Leadership Team to shape the future of digital marketing.

Responsibilities

Key Responsibilities:

• Build and nurture relationships with senior stakeholders, developing strategic plans that align with client objectives.
• Lead a team, sharing expertise to cultivate a culture of innovation and success.
• Enhance operational excellence, managing processes from client engagement to post-campaign reporting.
• Develop unique solutions across various digital channels, surpassing traditional methods.
• Identify new opportunities for growth, aligning client and agency strategies to achieve commercial goals.

Qualifications

What We're Looking For:

• Proficiency in digital marketing platforms like Programmatic Display, Video, and more.
• Advanced skills in PowerPoint, Excel, and Salesforce.
• Ability to create and articulate omni-channel digital media plans.
• Strong leadership and relationship-building skills.
• Experience in operational excellence and process improvement.
• Excellent communication and presentation abilities.

Additional Information

PMX has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).