B2B Marketing and Communications Manager

Job Description - B2B Marketing and Communications Manager (047743)

Customer

Business Development

Position Type - Full Time

Band 3

Salary : £50,000 - £55,000/annum (Depending on experience)

Contract type : Permanent

About us

TfL Commercial Media and Partnerships generates critical non-fare revenue from several streams: our advertising estate, the world's largest, sponsorship and brand activations such as Santander Cycles, filming in our exclusive locations, and licensed products.

The team is leading much-needed revenue and commercial innovation across the public sector.

We are a matrix team of about 25 subject matter experts, dedicated to growing our income through leverage of our globally recognised brand and world-class advertising infrastructure.

Are you a skilled B2B marketing professional with a passion for media and a talent for compelling storytelling? Transport for London (TfL) is seeking an exceptional B2B Marketing & Communications Manager to elevate our commercial media presence across advertising, sponsorship, filming, and licensing.

In this pivotal role, you'll develop and execute a dynamic B2B communications strategy that showcases TfL's innovative commercial opportunities to key decision-makers in the industry. You'll lead an integrated team of experts to deliver a consistent drumbeat of engaging content across multiple channels.

What you'll do

• Craft and implement a forward-thinking two-year B2B Marketing and Communications strategy that positions TfL as a premier commercial partner.
• Lead an integrated team of subject matter experts and channel owners to identify and deliver high-impact sales opportunities.
• Cultivate strong relationships with media partners and trade publications to maximize messaging reach and consistency.
• Manage a comprehensive calendar of commercial events including webinars, conferences, and award entries.
• Own and optimize our CRM system (Microsoft Dynamics), ensuring GDPR compliance and efficient data management.
• Plan and execute strategic email marketing campaigns that drive engagement and conversions.
• Maintain key industry relationships with prestigious trade bodies including the Advertising Association, WARC, and ESA.
• Direct our external visual services agency to produce captivating photography and videography showcasing our commercial offerings.
• Manage the B2B budget effectively to deliver measurable impact across all initiatives.

Who we're looking for

• A creative, energetic business-to-business marketing specialist with proven experience in B2B/commercial marketing within the media industry.
• Strong track record of managing CRM/email marketing channels and campaigns.
• Exceptional copywriting skills with the ability to adapt tone for different audiences while maintaining TfL's commercial voice.
• Demonstrated success working across multiple disciplines to effectively market diverse business areas.
• Outstanding stakeholder management abilities and presentation skills.
• Meticulous attention to detail and a strategic, commercial mindset.
• Ability to spot opportunities and proactively develop engaging content that tells our business story.

Key Interfaces

Internal

• Commercial Media
• Commercial Partnerships
• Licensing
• Social Media
• Press Office
• TfL Finance

External

• Media partners and service providers, providing day-to-day coordination and project management.
• Partnership/Activation clients

Equality, Diversity, and Inclusion

We are committed to equality, diversity, and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible.

Application Process

Please apply using your CV and a one-page covering letter. Think carefully about the skills, knowledge and experience in the advert and cover this in your CV and cover letter.

The closing date for applications is Monday 31st :59

We may close this advert early if we receive a high volume of suitable applications.

Interviews will take place on Tuesday 22, Wednesday 23 and Thursday 24 April 2025 at our Southwark Office, Palestra, 197 Blackfriars Road.

In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow. Rewards vary according to the business area but mostly include:

• Final salary pension scheme
• Free travel for you on the TfL network
• Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
• 30 days annual leave plus public and bank holidays
• TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow.
• Tax-efficient cycle-to-work programme.
• Retail, health, leisure and travel offers.