B2C Marketing Specialist

Too Good To Go is looking for a B2C Marketing Specialist to join their team.

Overview:

• Full-time position
• Language: English
• Location: London, UK
• Salary: not applicable
• Applications closing: until filled

Job Description

We are looking for a motivated and results-driven B2C Marketing Specialist to join our UK-IE Local Marketing Team at Too Good To Go. The primary goals of this role are to drive measurable growth across key B2C marketing channels, including email, push notifications, paid ads and social media, and enhance brand awareness. If you are passionate about data-driven marketing and are eager to work for a company having an impact on the planet, we want to hear from you.

Responsibilities

As a Marketing Specialist, you will report to the B2C Marketing Manager for the UK-IE Market. Your responsibilities will include:

• Drive measurable increases in KPIs via B2C channels such as CRM, social media and paid ads.
• Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes.
• Support the development of quality brand awareness in the UK & IE market by helping to plan and execute local campaigns and localise global campaigns.
• Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally.
• Create content for use on social media and in paid ads.
• Assist with the ideation, execution, and analysis of regular marketing campaigns aligned with strategy and KPIs.
• Collaborate with the Key Accounts team for B2B2C marketing activities.
• Utilise tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance.
• Identify opportunities for channel optimisation and increased ROI.

Role Requirements

We are looking for someone who has:

• Experience within B2C marketing and solid understanding of B2C marketing channels, including CRM, social media, and paid ads, and how to analyse results
• Experience working in a data-driven environment where you analyse how your campaigns impact the bigger picture results, and learn from testing
• Experience in FMCG, grocery retail, tech, online marketplace or food & beverage companies preferred
• Excellent written and verbal communication skills
• Experience in campaign planning
• Strong organisational skills
• Basic content creation and editing skills (e.g. Canva, Adobe Express).
• Experience in using social media scheduling, CRM and analysis tools
• Knowledge of consumer behaviour and customer-centric thinking
• Experience with ATL channels (e.g., OOH, TV) and influencer marketing is a bonus
• Keen eye for detail, and proficiency in briefing and reviewing creative content
• Strong drive to positively engage consumers, in an audience-centric manner
• A desire to help make a positive impact on our planet and society

How to apply?

To apply for this role, please fill in the application form .

Please note that we only accept applications coming through our platform . No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.