Brand Manager - European Brand & Portfolio Team

Brand Manager - European Brand & Portfolio Team

Here at innocent, we're on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we've gone from selling a few smoothies at a music festival to becoming one of Europe's biggest drinks companies with around 1,000 people (and the B Corp seal of approval).

It's nice to be able to say things like that but we're not patting ourselves on the back just yet. We want to show everyone that it's possible to be a successful business while looking after people and the planet too, so we're trying to get better in pretty much every way. And that's where this job comes in.

What You'll Be Doing

We're looking for a Brand Manager - Core Portfolio in our European Brand & Portfolio Team to help us develop and deliver marketing initiatives. This is an exciting place to be as we're working on our growth ambition - broadening our product portfolio and the geographies we operate within.

The Brand Manager is accountable for the delivery of the Plans of our Core portfolio across Europe and supporting Senior Brand Managers in the delivery of their segment plans, working closely with Insight, R&D, Finance Creative, PMO, Commercial and other cross-functional teams.

It's a broad and challenging role which will help you to further develop your marketing competencies on an innovative and growing brand, and in a company that champions personal development and lots of potential for progression for the right candidate.

Key Responsibilities Include:

1. Long Range Planning (LRP) and Supporting Assets
   • Support the delivery of the European Growth Plan on Core portfolio.
   • Support/lead development of European toolkits/collateral that will be executed by the in-market teams. Co-ordinate plans with the other members of the central team to ensure local market teams have the right collateral on time and in full.
2. Project Management
   • Lead/Support the delivery of projects for Core portfolio for implementation in European markets: i.e. innovations and other NPDs - new products and packaging design, line/flavour extensions, limited editions, range rationalisation.
   • Effectively use internal gate process to deliver these, including developing business cases and engagement with markets on execution plans.
3. Business Excellence
   • Track and monitor the category performance, as well as KPIs of key marketing initiatives across Europe.
4. Collaboration & Stakeholder Engagement
   • Work collaboratively with key business functions, including Insight, R&D, Creative, FFG, RGM, Finance, PMO and Commercial to support the development and the delivery of the plans.

You'll Have:

• Brand marketing experience, ideally from a top tier FMCG company, and ideally with international marketing experience.
• Experience of leading or supporting delivery of NPD including innovations.
• Strong cross-functional project management skills.
• Good communication and stakeholder management capability.
• Highly curious with a thirst for learning through experience.
• Understanding and interest in consumer behaviour and attitudes and the drivers of these, keen eye for emerging trends and ability to work with insights.
• Cooperative with peers, managing impact of their own behaviour to work well with others.
• You will have creative spark coupled with commercial astuteness and good analytical skills.
• Confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results and be resilient to work in a busy and complex environment.
• Results oriented and pro-active, have a sense of ownership. Comfortable with change, ambiguity, and complexity.
• As part of a small team, you will be expected to have a hands-on mentality and willing to work on all things big and small.
• Fluent in English, and it's also beneficial if you speak French or German.

You'll Get:

• The chance to work for a purpose and values led business and help more people live well through the goodness of fruit and veg. You'll join a European Marketing team that puts consumer and category insight firmly at the heart of business decision making. This is an exciting opportunity to influence the long-term strategy for our portfolio and how we engage with drinkers across EU.
• innocent supports a flexible, hybrid way of working between work and home - with sustainability and protecting mental health at its heart. As well as the standard stuff you get for turning up for work, you'll also get amazing learning & development support, you'll have access to some great clubs, a free breakfast and as many smoothies as you can shake a stick at.

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone's career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you'll get a solid rewards package that includes a salary, private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same - so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don't think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

Probably best to get your skates on though, as we might close this early if we get loads of applications.