Business and Consumer Analyst

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Business and Consumer Analyst

Date: 2 Apr 2025

Location: London

MISSION
Reporting to the Head of Consumer and Insights, you will collaborate with marketing teams and national account managers to drive data-led decision-making through all available market, category, consumer, and shopper insight resources to uncover growth opportunities and enhance brand positioning.

ORGANISATION

Reports to: Head of Consumer Insights and Data

Job Location: London

Contract type: Permanent

MAIN RESPONSIBILITIES

1. Analyse weekly in-house sell-out data (PowerBI) alongside monthly brand performance reporting with benchmarks against competitors through external retail panels (Circana Market+ Boots data).
2. Support PowerBI experts to develop impactful data visualization reporting.
3. Coordinate and manage agencies' deliverables and services to ensure high-quality standards (Circana, Euromonitor, Kantar, Mintel ).
4. Produce and update regular market and retail landscape presentations (Townhall, budget meetings, Global visits).
5. Build strong relationships with Sales teams, providing training in data analysis and highlighting brand opportunities with their retailers.
6. Provide data-driven recommendations to influence range, e-merchandising, targeting and pricing strategies through tools like Profitero, Similarweb and consumer database platforms.
7. Partner with Marketing teams with consumer behaviour, competitive activity, category, and social trends' monitoring to inform strategy and short-term opportunities.
8. Collaborate with Finance and senior management to align on an annual category forecast, to build a 5-year vision.
9. Support the Head of Data, Media and Insights on ad hoc research (audiences, decision journey, brand perception ).
10. Serve as the voice of the shopper and consumer internally and externally.
11. Build strong relationships with marketing teams to enhance brand positioning and market presence through in-depth analysis of consumer trends and market data.
12. Use shopper insights, consumer profile, customer satisfaction, category trends and quantified analysis on past activities performance to influence distribution, range, merchandising, pricing, audience targeting and promotional plans.
13. Analyse competitors and market trends, pulling research into one report that is sent to all teams every month.
14. Analyse, report and communicate the recent trends in consumer behaviour, Beauty industry and social media and coordinate internal competitive forum/workshops.

EXPERIENCE REQUIRED

1. Senior professional with demonstrable performance in consumer insights and market research in agency or client-side.
2. Experience with market and/or consumer panels (Circana, Nielsen, IRI, Kantar ) is essential.
3. Highly analytical and numerate with great attention to detail and critical reasoning skills.
4. Experience in turning data into compelling narratives and actionable recommendations.
5. Advanced proficiency in Excel (macros), Power BI, and PowerPoint.
6. Hands-on, open-minded, and proactive.
7. Strong problem-solving skills.
8. Excellent communication, presentation & influencing skills.
9. Strong organisational and time-management skills with the ability to multi-task and manage multiple stakeholders and simultaneous priorities.
10. Experience in a fast-paced environment, working cross-functionally with marketing and commercial teams.
11. Curious to learn (ad'hoc, media, digital, social).
12. Alignment with the group's "Trust8" working principles.

THE BENEFITS YOU'LL LOVE

1. 26 days holiday + bank holidays + your birthday day off.
2. Holiday buy - up to 5 days.
3. Day off when you get married or move house.
4. Generous contributory pension scheme - match up to 8%.
5. Annual performance related bonus.
6. Private medical insurance with Vitality.
7. Enhanced parental allowance.
8. Life Assurance up to x4 your salary.
9. Flexible Friday finish.
10. Flexible & hybrid working.
11. Annual performance and development reviews.

ABOUT SHISEIDO GROUP

Our mission: Beauty Innovations for a Better World. Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

OUR PRINCIPLES

Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.