Channel Marketing Lead

Channel Marketing Lead

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: Head of Go-to-Market

Compensation: £60,000 / year

Description

Salary: up to £60,000 per annum

Leading the way in electric vehicle charging, we've been at the forefront of adoption in the UK since 2009. With over 240,000 charge points installed so far, out of a total of 1 million in the UK, we make EV ownership simple and affordable.

Partnering with top automotive brands like Mercedes, Jaguar Land Rover, BMW and Kia, as well as energy leaders such as EDF and Centrica, we've earned accolades such as the 'Which? - Trusted Trader' award and 'Best for Value, Home EV Chargers - What Car?'

With our international expansion, we aim to transform the EV charging landscape not just in the UK, but now across Europe.

Our Ways of Working

We're all about flexibility, community and a healthy work-life balance. Our hybrid model offers a 'best of both worlds' approach combining the best parts of home and office working. When you'll be in the office depends on your role, but you can expect to work from our London office between 8-12 days per month.

To support this, the successful applicant should be within a reasonably commutable distance to our office (Gray's Inn Road, London, WC1X 8HB).

Join the EVolution:

You will play a key role in developing and executing channel marketing initiatives that drive growth through indirect and partner channels. This role will work closely with the Sales team and focus on creating & executing marketing strategies that support and grow relationships with key indirect and partner channels. The role will ensure alignment with business objectives by generating demand and accelerating growth across these vital routes to market.

You'll also be responsible for:

1. Designing and implementing comprehensive marketing strategies aimed at growing indirect & partner channels, aligning these strategies with company growth objectives to accelerate revenue generation across these routes to market.
2. Overseeing the execution and optimisation of marketing initiatives across indirect and partner channels, ensuring that campaigns are aligned with business goals.
3. Collaborating with the Sales team to equip partners with the necessary tools, resources, and marketing campaigns to effectively sell and promote the company's products and services, ensuring partner success.
4. Monitoring & analysing the performance of channel marketing initiatives & developing initiatives to optimise effectiveness & drive growth.
5. Conducting ongoing market research and competitive analysis to understand trends within indirect and partner channels. Using these insights to refine marketing strategies and maintain a competitive edge.

Electrify us with your skills:
We think the role would be great for somebody who has previous experience in channel marketing, partner marketing, or indirect sales, with an excellent track record of developing and executing successful marketing strategies across indirect and partner channels, as well as someone with:

1. In-depth understanding of indirect and partner sales models, with experience collaborating closely with Sales teams to drive growth through partnerships.
2. Project management and leadership skills, with experience managing teams and guiding them towards strategic objectives.
3. Excellent communication skills, with the ability to build and maintain effective relationships with partners, internal teams, and key stakeholders.
4. Demonstrable analytical skills, with the ability to monitor and optimise campaign performance using data-driven insights.
5. Strategic mindset with the ability to execute on tactical marketing initiatives that drive measurable results.

Perks that spark joy:

1. Flexible hybrid working model.
2. Work abroad for up to 20 days per year.
3. Salary Sacrifice EV Scheme and free Pod Point.
4. Family & friend discount scheme.
5. 25 days holiday (plus Bank Holidays).
6. Very generous parental and family leave.
7. Pension scheme with a 4.5% matched contribution.
8. Eyecare scheme.
9. Life insurance covering up to 4x your annual salary.
10. Virtual GP provided by HealthHero.
11. Employee Assistance Program.
12. Free Mortgage Advice.
13. Discounted Gym Memberships.
14. Cycle2Work Scheme.

Important Information:

You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.