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Channel Marketing Manager
Posted 8 days 3 hours ago by The Change Partners
We are looking for a Channel Marketing Manager to join one of the world's leading global companies.
This role will manage key retailer channel marketing activity including online and offline stores, ensuring that marketing plans are in place and implemented effectively. You will also be required to develop strategic plans with partners for new product launches and implement channel campaigns in order to achieve sell-out targets and expand market share.
If you have the ability to develop marketing plans enabling growth targets, the ability to influence and persuade, and the ability to succeed in highly complex and fast-paced environments, this could be the role for you.
Responsibilities will include:
- Customer account management and developing relationships at all levels in the account
- Developing category expertise
- Responsible for Go to Market planning & execution for new product launches, life cycle management, and budget ownership
- Creating and implementing strong, creative marketing activities in-store, through media, and on retailer websites
- Driving digital advertising campaigns around paid search, social, SEO, affiliates, and VOD.
- Working with agencies to create promotions to drive conversion.
Skills required for this role:
- Previous Channel Marketing experience
- Experience managing agencies and third-party suppliers
- Able to multi-task and project lead large projects
- Ability to create and deliver persuasive, clear, innovative, and concise content
- Product Marketing and Services Marketing experience
- Highly analytical and able to interpret data in a meaningful way
- Experience of running marketing budgets
- Strong MS Excel and PowerPoint skills
- Candidates with a retail background are preferred
The role is based in London and is a hybrid role allowing you to work three days in the office and the rest working from home.
The Change Partners
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