Chinese Growth Marketing Associate

Location: UK Remote / Hybrid
Employment Type: Part-Time (20 hours per week)

Salary: 12.21/hour

Job Overview

We are looking for a highly motivated and ambitious Chinese Growth Marketing Specialist with a background in Digital Marketing to help drive lead generation and business growth in the Chinese market. This role is tailored for a recent university graduate with relevant coursework or internship experience in digital marketing and a passion for innovative growth strategies.

The focus will be on acquiring, nurturing, and converting high-net-worth individuals, business owners, and professionals in China who are interested in relocating to the UK through business, investment, or skilled immigration routes.

If you are fluent in Mandarin, data-driven, and excited to grow your skills across platforms like WeChat, RED (Xiaohongshu), and Douyin, this is a fantastic opportunity to make a measurable impact while learning from a high-growth organisation.

Key Responsibilities Growth Strategy & Lead Generation

1. Support the development of marketing campaigns targeting Chinese audiences to drive lead generation and conversions.
2. Assist in executing campaigns across platforms like WeChat, RED, and Douyin to attract high-intent leads.
3. Collaborate with the marketing team to implement and test strategies for lead acquisition and conversion.

Campaign Management

1. Create and manage paid and organic social media campaigns designed to engage and convert leads.
2. Assist in tracking campaign performance, analysing results, and recommending improvements to optimise ROI.

Content & Community Engagement

1. Work with the team to develop engaging content (articles, videos, infographics) tailored to the Chinese market.
2. Support the management of WeChat groups, live Q&A sessions, and community-building activities to nurture potential leads.

Funnel Optimization

1. Help optimise landing pages and lead-nurturing workflows to improve conversion rates.
2. Assist in managing CRM systems (e.g., WeChat CRM, Zoho, HubSpot) to automate and personalise lead communications.

Analytics & Reporting

1. Support data collection and reporting on key campaign metrics, including lead-to-sale conversion rates and revenue impact.
2. Provide insights and suggestions for continuous improvement based on performance analytics.

Requirements & Qualifications

1. Education: Recent graduate with a degree in Digital Marketing, Business, or a related field.
2. Language Skills: Fluent in Mandarin Chinese (written & spoken) and proficient in English.
3. Experience:
1. Relevant coursework, internships, or hands-on experience in digital marketing, particularly in the Chinese market.
2. Familiarity with platforms like WeChat, RED (Xiaohongshu), and Douyin.
4. Skills:
1. Strong interest in growth marketing strategies, lead generation, and digital analytics.
2. Familiarity with CRM tools and marketing automation platforms is a plus.
3. Ability to work collaboratively in a team environment while taking initiative on individual tasks.

Why Join Us?

1. Gain hands-on experience in growth marketing for a high-potential market.
2. Work closely with leadership and experienced marketing professionals.
3. Flexible remote role with opportunities to develop advanced marketing skills.
4. Be part of a fast-growing company with exciting challenges and rewards.

Our Core Values

1. Growth Mindset: We believe in continual progress-always moving forward, learning, and improving. Your desire to develop your skills and grow within the company will align perfectly with this value.
2. Going the Extra Mile: We're committed to exceeding expectations and delivering results on time. Your dedication to providing exceptional customer service and your willingness to go above and beyond will embody this core value.
3. Care: At the heart of our work is a genuine care for our clients and colleagues. Your empathetic and client-focused approach will ensure that every client feels understood and supported throughout their journey with us.
4. Medical Insurance: We offer comprehensive health insurance to support your well-being, covering medical, preventive, and wellness needs.
5. Hybrid Work Flexibility: Hybrid work allows you to manage your work-life balance effectively.
6. Career Growth & Development: We offer opportunities to develop your skills and advance your career within our firm, with a clear path for progression.
7. Impactful Role: Play a key role in the success of a leading UK immigration law firm, helping clients navigate complex immigration processes.
8. Supportive Work Environment: Join a team that values collaboration, continuous learning, and a shared commitment to excellence.