Commercial and Insights Manager (Marketing Systems Manager)

Commercial and Insights Manager (Marketing Systems Manager) Talent pool

Marketing - Partnerships

Title

Commercial and Insights Manager (Marketing Systems Manager)

Contract type

QA Ltd Permanent

Job advert

The role: Commercial and Insights Manager (Marketing Systems Manager)

Location: London or Leeds, UK

Hybrid; ideally two days a week on-site but this can be flexible

Monday to Thursday 9.00-5.30, Friday 9.00 to 4.00.

Package: competitive salary + benefits

About the role

The Commercial and Data Insights Manager plays a key role in helping the business understand the impact of marketing activity and how it supports commercial growth. Sitting within the Marketing team, this role focuses on tracking, performance reporting, and surfacing insight that supports campaign decisions and long-term strategy.

About you

• Background in digital marketing performance, campaign tracking, or commercial insight roles.
• Confident with Google Analytics (GA4) and Google Tag Manager, with experience managing tags and event tracking.
• Solid understanding of CRM systems (Salesforce) and other systems such as Looker, Hockey Stack, and PowerBI.

We'd also love you to be able to tick the following boxes, too:

• Curious and passionate about the role
• A blend of creative and technical skills
• Great communication skills for dealing with various stakeholders
• Ability to see things from a fresh perspective
• Understanding the bigger picture, knowing not just "What" but also "Why"
• Great at prioritizing tasks and meeting deadlines!

Role Responsibilities

• Lead how we track marketing performance, including UTM structure, Google Analytics, and Tag Manager setup.
• Manage incoming requests for reporting, dashboards, or support with tracking - prioritizing and coordinating delivery.
• Produce regular marketing reports for playback sessions that clearly explain what's working, what's not, and what to change.
• Work closely with Heads of Marketing and Sales Business Partners to provide insight that supports marketing and campaign planning and strategy.
• Keep benchmarks up to date for key marketing metrics, helping teams track progress and set goals.

What We'll Do For You!

This is a very community-minded team, and taking time for us is important, which is why we dedicate some of our benefits to support your health & wellbeing. These include: 27 days holiday each year, holiday buying scheme, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme, and 2 days per year charity leave.

In addition to pension, group income protection, and life assurance, QA is offering you an annual pay review, access to our employee discounts benefit hub with hundreds of deals and savings on goods and experiences, season ticket loan, tech scheme, and an employee referral scheme.

Learning and opportunity is at the core of what we do - and that applies to you too! You'll have the unique opportunity to develop your skills on our QA authored courses in the latest tech (you'll get 3 training days/year to do this). You can also delve deep into our world-class digital learning content from Circus Street and Cloud Academy on a variety of tech and business topics. Or perhaps you'd like to enrol on an apprenticeship programme to enhance your skillset or learn new things.

We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment. We embrace diversity, welcome applications from all candidates and aim to support the career growth of everyone. This means no matter what your gender, age, ethnicity, beliefs, sexual preference, or if you are disabled or a carer, we welcome you and the alternative perspectives you bring to our diverse family. We're proud of the progress we've achieved over the last few years to build an inclusive culture and celebrate our diversity.

If this is what you're looking for, here are the next steps:

Hit the apply button and register on our QA website to fill out our quick and easy application form. If you'd like to hear more about the role you can find me on LinkedIn - Giselle Rodrigues or email me: - happy to help!