Content Marketing Manager

Seibert has been providing agile software development since 1996 and is one of the largest Atlassian partners and Google Cloud partners with over 500 employees across Europe and North America. Our purpose is to empower individuals and organizations to unlock their full potential with self-organization, personal responsibility and agile process models such as Scrum, Kanban and SAFe. We're trusted by companies like 3M, Bosch, Panasonic, GE, Audi, and Siemens.

The Seibert product business unit is active on the Atlassian Marketplace with Confluence and Jira apps, and has achieved Gold Marketplace Partner as well as Platinum Marketplace Partner for its joint ventures with draw.io and appanvil. Our team manages marketing and sales for the appanvil joint venture: Aura Apps, including Mantra and Karma.

Our team is based in Germany and the US (East Coast), and we are looking for someone with at least half day overlap with the Central Europe time zones.

As the Content Marketing Manager for the Aura GTM team, you will play a key role in crafting and executing our content marketing strategy. You will be responsible for creating high-quality, compelling content for a our Confluence apps that educates, informs, and engages multiple target audiences.

• Content Strategy Development
  You take care of developing and implementing a content marketing strategy that aligns with our overall marketing objectives and business goals, including increasing brand awareness, driving lead generation, and improving customer engagement.
• Content Creation & Management
  You take care of writing, editing, and optimizing various types of content, including blog posts, case studies, whitepapers, eBooks, landing pages, social media posts, email campaigns, newsletter, and more. You work closely with product marketing managers to create content for all stages of the buyer's journey (awareness, consideration, and decision stages). You collaborate with subject matter experts to produce authoritative and technical content tailored to specific target audiences.
• SEO Optimization
  You are responsible for optimizing content for SEO to drive organic traffic. This includes conducting keyword research, applying on-page SEO strategies, and collaborating with our SEO expert to ensure the content aligns with search engine best practices.
• Content Distribution & Promotion
  You are responsible for collaborating with our head of marketing and product marketing managers to develop and execute content distribution strategies across various channels, such as the website, email, social media, and industry forums.
  You also leverage social media platforms to promote content and engage with prospects and customers.
• Performance Tracking & Analysis
  You use analytics tools like Google Analytics, HubSpot, and SEMrush/Ahrefs to measure content performance. Based on the data, you make adjustments to improve effectiveness. You track key content metrics, including traffic, engagement, lead generation, and conversion rates.

• Love for writing and creating content
• Experience working in B2B SaaS or tech companies.
• Technical background, or experience in working with technical products
• Familiarity with content distribution tools and content analytics tools (e.g., HubSpot, Google Analitics, SEMrush.).
• HTML/CSS knowledge would be an advantage but not a must

• Professional development - We will work together to find what fits your current role
• Trust, responsibility, participation - in an agile work environment.
• Work-life balance - flexible working hours and overtime regulations, home office.
• Stay healthy and fit with our Wellpass.
• RMV job ticket - for just 13.86 euros per month!
• Attractive breakfast and lunch offerings in the office.