Content Specialist (m/f/d) 38,5h/w - IKEA Austria GmbH

IKEA
Aufgaben

• Manage the process of creating Marketing content for digital channels (including web, email, app and social), ensuring that communication meets the brief and is consistent with tone of voice and brand identity.
• Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan.
• Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings.
• Responsible to review content assets, create pages and publish in owned digital channels.
• Measure performance of content (with performance leader) to optimize and improve KPIs.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact.
• Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals.
• Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar).

Profil
To execute high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase on line visits, engagement and conversions, you will need knowledge:

• in the Marketing creative and production process as well as in marketing technology. communication in retail
• of the relation between content writing and SEO (Search Engine Optimization).
• of dynamic content creation and graphic copy writing.
• of the IKEA multichannel reality and online customer behaviors and an understand the role of Commercial as an integrated part of the IKEA business.
• Strong interpersonal skills with the ability to build trustful relationships.
• of how to deliver within scope of tasks and perform with quality and speed.
• of how to follow up on work done and capture learnings to improve.

Wir bieten

We welcome all applications and especially applications from people with disabilities as well as from different ethnic backgrounds. Please apply online and don't forget to attach your motivation letter in English (we think a good and interesting motivation letter often says much more about you than many degrees).We would like to inform you that our selection process starts even before the job advertisement is closed. Once we have found a suitable candidate, we will end the selection process and cannot consider any further applications.According to the collective agreement, we offer you a monthly MINIMUM gross salary starting from € 2.471,- (on fulltime base) . We are willing to pay significantly more depending on experience and qualification with an ALL IN contractual agreement.

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