CRM Executive

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Build, deliver and optimize all CRM initiatives to drive database and e-commerce growth within EMEA region with a focus on campaign, database acquisition and omnichannel drivers.

1. Lead optimization of CRM Lifecycle program, working closely with Agile teams on test and implementations on both email and SMS channels.
2. Lead activation funnel with personalisation, optimisation and accurate segmentation, liaising closely with Global Data team and CRM Campaign Manager on customer cohorts using CDP in mind to drive customer LTV, repeat rate and engagement.
3. Work closely with CRM Assistants on optimizing BAU campaign sends, with potential of growth to line management of 1x Assistant or Coordinator.
4. Lead and advise BAU content planning, email calendar and briefing processes alongside CRM team - ensuring Creative teams, Content and Email marketing assistant have all tools necessary to deliver campaigns.
5. Own content optimization with Trade and Global Marketing teams, ensuring major brand initiatives are clearly communicated to subscriber database.
6. Proactively propose, launch and manage database acquisition initiatives for 10 EMEA regions on a regular basis.
7. Analyse and track performance of all campaigns with a focus on activation campaigns pertaining to personalisation, localisation and customer including transactional and lifecycle flows, regularly updating senior leadership teams on findings, results and suggestions.
8. Liaise with wider CRM, content and CRO on campaign optimization tests, coordinating with regional marketing teams as well on campaign performance and localization efforts.
9. Identify additional touchpoints with customer database to increase customer CLV.
10. Build relationship and work with Tech and Customer Service teams, to optimize our Email Service Provider tool, and implement new programs and technical solutions for Klaviyo to optimise platform (Yotpo, Supermetrics, personalisation tools (Monetate .
11. Gather requirements, brief, and build transactional emails for all EMEA regions.
12. Lead with curiosity and research in mind, understand competitor market and industry benchmarks and best practice with a view to adapt to own channel.

THE STUFF THAT SETS YOU APART

1. Previous experience with ESPs (Klaviyo, Responsys, Emarsys, etc), preferably at an agency or DTC retailer with e-commerce focus required (minimum 2 years).
2. Data-driven, ability to analyse data and segments with previous experience using CDPs (Bloomreach, Blueconic, Amperity etc).
3. Previous experience within an agile way of working.
4. Previous experience with managing multiple stakeholders/teams (ie. Project, content, other digital marketing channels).
5. An ability to communicate business requirements to technical teams.
6. An understanding of HTML, CSS and dynamic programming languages.
7. Strong attention to detail, driven by quality and accuracy.
8. Analytical minded - with strong experience in data analytics and data tools ie. Power BI, Google Analytics.
9. Ability to thrive in fast-paced work environment, agile and reactive.
10. Excellent time-management and prioritization skills required.
11. A can-do, proactive attitude.
12. Excellent communication and interpersonal skills, ability to understand concepts and projects quickly to put into executional plan.

WHAT'S IN IT FOR YOU?

1. Hybrid working.
2. Welcome to the family free pair of Docs.
3. 65% off all Docs.
4. Award-winning 'Buy As You Earn' Dr. Martens share plan.
5. Private healthcare.
6. A dedicated culture team.
7. 2 paid volunteer days per year.

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.