CRM Specialist Candy Crush Saga

CRM Specialist Candy Crush Saga

CRM Specialist Candy Crush Saga

Apply locations: Barcelona - King - PG, London - King - Ampersand

Time type: Full time Posted: 5 Days Ago Job requisition id: R024709

Craft: Marketing

Job Description:

If you love videogames of all types, have direct experience with CRM, the proven ability to manage large scale strategic marketing projects from concept to execution, and report on key KPIs, then this is the job for you!

Your Role Within Our Kingdom

We are looking for a skilled CRM specialist with experience in delivering best-in-class CRM campaigns using segmentation and personalization techniques. You will manage and coordinate multi-channel strategic projects across several channels, supporting key initiatives such as Seasons and Partnerships within Candy Crush Saga. As part of the Consumer Marketing team, you will help deliver and optimize a world-class experience for our players by briefing, executing, and monitoring messaging campaigns that reach hundreds of millions of players worldwide. You will be the point of contact for operating campaigns, responsible for building recommendations, planning, and executing best-in-class campaigns. You will thrive in a creative, challenging, and collaborative environment, where your energy, ideas, and expertise will be highly valued. All applications need to be in English.

Key responsibilities:

• Plan and execute the CRM communications plan, ensuring alignment with pre-set goals and strategic initiatives.
• Manage end-to-end CRM campaigns, including briefing, execution, monitoring, and optimization across Candy Crush Saga and all owned channels (push notifications, in-app messaging, videos, and emails).
• Coordinate and deliver campaign assets, such as graphics, copy, and translations, while ensuring seamless execution.
• Define segmentation strategies and set up campaigns in CRM systems to maximize effectiveness and engagement.
• Analyze performance metrics, extract key insights, and iterate to enhance future campaign effectiveness while reporting on key KPIs (monetization, engagement, and reach).
• Leverage Braze as a super-user, driving automation and transformation of CRM capabilities for scheduled and automated campaigns.

Skills to Create Thrills

You are passionate about marketing and understand how its different pillars work together to deliver a unique player experience. Highly creative yet strategic, you use a mix of intuition, data analysis, and player insights in your day-to-day work. You recognize what content resonates with players and how quality and targeting can enhance engagement and loyalty.

What you'll bring:

• A couple of years of relevant work experience using CRM campaign management tools (Braze preferred).
• Experience in using data-driven strategies to drive CRM performance.
• Experience in monitoring and reporting on CRM campaign effectiveness, providing recommendations for improvement.
• Proven track record of managing impactful marketing campaigns (be prepared to share some case studies with us).
• Background in a digital business with a broad customer base.
• Excellent English writing, editing, and communication skills.

Bonus Points

• Solid understanding of the mobile games industry.
• International experience is a plus-even Antarctica has Candy Crush players!

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you're from, it's all about what we can achieve together when creating truly magical moments for all our players. That's why we hire all sorts of talent - because a great saga needs all sorts of heroes.

Want to join our Kingdom? We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About King

With a mission of Making the World Playful , King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga . King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles, and Malta. More information can be found at or by following us on on Instagram, on X.

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world.

We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

Who we are
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch. We have 249 million monthly active users as of the fourth quarter of 2019 across web, social, and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion
Making great games is incredibly challenging but we've proven it can be done and we see a world of possibilities ahead. We're challenging ourselves to dream bigger in a Seriously Playful way. We're experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.

We're passionate about bringing moments of magic to our players and we're not afraid to have fun along the way. Above all, we play as a team, helping each other have an impact on a massive scale. And we'll know we've outdone ourselves when we've inspired the world to play.

If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we'll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.

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