Data Analyst

Freelance Performance Data Analyst

Location: Brussels (50% on-site, 50% remote)

Duration: End of 2025

Start: ASAP

Languages: English + French OR Dutch

Role Overview:

Join the Measurement & Performance team within Marketing & Communication to analyze and visualize campaign performance, optimize strategies, and drive data-driven decision-making. You will work closely with the Campaign Manager, Product Owners, and Cluster Leads in this new department, requiring strong communication skills to translate data insights into actionable strategies.

Key Responsibilities:

• Develop dashboards and reports to track marketing performance, campaign effectiveness, and customer behavior.
• Analyze KPIs and campaign data to provide insights and recommend optimizations.
• Ensure accurate data monitoring, integration, and visualization for data-driven decision-making.
• Collaborate with stakeholders to refine campaign strategies and business objectives.
• Train users on reporting tools and foster a data-driven culture within the team.

Required Skills & Experience:

• 5+ years in data analysis, reporting, and visualization, with a focus on marketing, campaign performance, or business intelligence.
• Strong proficiency in SQL, Tableau, and KPI tracking.
• Experience in Marketing, Campaign, or Performance Analysis.
• Excellent communication skills to work closely with the Campaign Manager, Product Owners, and Cluster Leads.
• Experience in reporting and dashboard development.
• Ideally experienced in SAS, Adobe Analytics, and Adobe Campaign.
• Analytical mindset, ability to work under pressure, and strong business acumen.